Sr. Product Manager

About Us

Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross‑channel insights and workflow tools, Dash Social enables brands to create content that entertains, engages and drives consistent business results. To discover how Dash Social is empowering brands to outsmart social, visit dashsocial.com.

At Dash Social, you will be given the opportunity to take risks, learn, and grow your career. You'll be joining a talented, hardworking team with leading policies and practices recognized as a top employer in Canada.

As a Sr. Product Manager, you will own the end‑to‑end strategy and roadmap for a dedicated product or customer journey and provide formal leadership to a cross‑functional development team. This includes defining the product vision and strategy for your defined area of expertise.

You’ll also help define how AI shows up across your product pillar – from copilots that accelerate customer workflows to agentic features that handle work autonomously – and you’ll use AI tooling yourself to move faster on research, specs, and analysis.

Qualifications

Desired Qualifications

• Thrives in a fast‑paced environment.
• Hyper‑organized and detail‑oriented with a high expectation of quality.
• Exceptional communication skills, serving as a key cross‑functional leader who can articulate solutions and business value behind ideas, and who is adept at building buy‑in and influencing strategic direction across the organization.
• Highly ambitious, self‑starting, and self‑motivating with the ability to jump into any conversation and work collaboratively across all teams at Dash Social.
• Able to work independently conducting proper qualitative and quantitative research to distill meaningful outcomes from many information sources.
• Successfully manage and execute multiple projects at one time.
• Strong critical thinker with the ability to iterate and remove ideas and features that prove to be insufficient.
• Demonstrated history of confident and autonomous decision‑making, even in ambiguous situations. You are viewed as a key thought leader with deep expertise in customer needs, domain knowledge, and market dynamics.
• Strong record of utilizing data analysis to inform decision making.
• Exceptional problem‑solving skills.
• AI‑fluent: you’ve shipped AI/LLM‑powered features (or built them on the side), understand the patterns and tradeoffs of RAG, agents, evals, and prompt design, and have a clear point of view on where AI helps users vs. where it gets in the way.
• You use AI tools as a force multiplier in your own workflow – not as a novelty – and can teach the rest of the team what’s working.

Don’t meet every qualification? Research shows that equity‑deserving groups like women and people of colour are 20% less likely to apply to jobs unless they are 100% qualified. Dash Social is committed to diversity, equity, and inclusion by representing the diverse communities we serve. Our culture values differences and ensures that every current and prospective team member has equitable access to opportunities to succeed. If you are interested and excited about this role but your qualifications don’t match up perfectly, we encourage you to still apply. You may be the best candidate for this role.

Responsibilities

As Sr. Product Manager, you will lead and mentor a product development team of cross‑functional Product, Design and Engineering to understand and solve our market’s most urgent problems, and will be accountable for their outcomes.

• Define the product vision and strategy for a key Dash Social product pillar, driving buy‑in from senior management and stakeholders.
• Take an idea from problem definition to launch.
• Work in close collaboration with empowered team members in design and development to conduct user research to identify priority problem areas.
• Communicate user stories, product requirements, and the business importance of a feature with all stakeholders involved in the product process.
• Collaborate closely with Design on problem definition, user testing and solution design.
• Clearly communicate market problems and proposed value propositions in collaboration with Product Marketing.
• Process, review, and understand customer usage patterns – leveraging AI to surface signals across qualitative and quantitative sources at scale – to uncover new product insights.
• Gather and organize feedback from end users, and proactively present findings and recommendations to the product team and departmental stakeholders to guide product roadmap decisions and improve adoption.
• Act as a product subject matter expert to support sales opportunities and customer calls, partnering with sales leads to complete RFI and RFP documentation and managing customer expectations.
• Execute quality assurance testing pre‑launch to ensure product design and functionality requirements are met.
• Define and monitor success metrics pre and post‑product launch.
• Identify, scope, and ship AI‑powered capabilities within your pillar – from co‑pilots that assist users to agents that automate work – partnering with engineering on model selection, latency and cost tradeoffs.
• Use AI tooling daily to compress your own cycle time – synthesizing customer feedback at scale, drafting PRDs, querying product analytics, and running competitive teardowns.

At Dash Social, we strive to build great solutions that solve real problems for marketers and are unabashed about our unique ability to be the best at what we do. To achieve our goals as a company and provide a service to our customers that is unmatched, collaboration and support among the team is what propels us forward.

Dash Social would not exist without the dedicated employees who contribute their unique skills, voices, and ideas to the company’s long‑term success. Building a diverse and talented team is an integral part of creating an innovative and well‑rounded product and work environment.

Dash Social’s hiring practices and company culture does not condone discrimination based on race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

Employee Benefits

At Dash Social, our team is our competitive advantage. We are committed to supporting one another and work hard to ensure everyone has the support they need. In addition to health and dental benefits for you and your family, you can also expect:

Vacation, personal days and sick time

• RRSP matching
• Annual mental health benefit
• Quarterly wellness benefit
• Donation matching program
• Parental leave top‑up plan
• Work‑from‑home benefit
• Flexible working hours and location
• Departmental and team‑wide bonding activities