Consumer Growth Loyalty Manager at Affinit
Affirm
Shape the future of consumer engagement with Affinit as a Staff Product Manager in our remote Canadian team. Build and drive a top-tier loyalty program that enhances customer retention. In this pivotal role, you will leverage over 8 years of Product Management experience to develop our consumer loyalty initiative from scratch. Your expertise in loyalty mechanics and engagement programs will help define our user experience, ensuring that Affinit becomes the go-to choice for payments. Collaborate across departments to deliver a compliant and appealing rewards structure while navigating ambiguity. Key Responsibilities:
- Own the vision and roadmap for loyalty programs
- Launch rewards and tier mechanics to drive engagement
- Build user engagement loops for ongoing interaction
- Manage program economics and funding outside costs
- Establish measurement frameworks for loyalty effectiveness
- 8+ years in Product Management, preferably in fintech
- Proven experience building loyalty or rewards programs
- Strong UX instincts with a focus on design
- Deep familiarity with experiment design and data analysis
- Leadership experience, especially in cross-functional teams
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