Programmatic Strategy Associate Director

Shape audience strategy and campaign architecture as a hybrid Programmatic Strategy Associate Director with Omnicom Media in Toronto.This senior position leads programmatic solutions across a dedicated client portfolio while developing a team of programmatic professionals. You will act as a strategic partner to agency and client leaders, communicate complex technical solutions, and uncover opportunities aligned with business objectives. The work combines strategic guidance, performance optimization, and operational excellence.Key Responsibilities:
Develop audience strategies and campaign architectureBuild trusted senior relationships with agency and client partnersUnderstand objectives and uncover product and solution opportunitiesRecommend process improvements for efficiency and scaleOversee brand safety, targeting, and measurement best practicesRequirements:
Deep, expert-level understanding of the ad-tech ecosystemProven senior-level client and agency relationship leadershipStrong business acumen supporting client and team successExpert knowledge of major DSPs and advanced measurement solutionsExceptional communication and presentation capabilitiesBring strategic programmatic thinking, audience expertise, and senior stakeholder communication to Omnicom Media’s Toronto team.
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