Salesforce Marketing Cloud Coordinator

Drive digital engagement with Salesforce Marketing Cloud, campaign journeys, and audience segmentation at CI Financial’s Toronto office.CI Financial is seeking a Marketing Coordinator, Digital Engagement, with digital marketing or email marketing experience. This coordinator will develop automation workflows, build audiences, analyze performance, and maintain processes across applications. Collaboration supports cohesive strategies, Omnichannel content, and campaign messaging across business lines.Key Responsibilities:
Develop and optimize campaign journeys and segmentation strategiesBuild audiences and reports using Salesforce reporting toolsDocument automation processes, programs, procedures, and workflowsCollaborate with sales, product, and content teamsSupport Salesforce Marketing Cloud training and best practicesRequirements:
Two-plus years of digital marketing experienceFocus on marketing automation or email marketingBachelor’s degree in a related disciplineData-driven decision-making and analytical skillsAbility to manage projects and meet deadlinesApply Salesforce Marketing Cloud, reporting, and segmentation skills to improve CI Financial campaign effectiveness and digital engagement.
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