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Casino Product Commercial Lead

Van Kaizen Limited

Lead casino product strategy and commercial growth for a North American social/sweepstakes casino, using data to improve player experiences and results.This experienced Casino Product and Commercial Lead will own casino priorities and commercial initiatives. You will shape product requirements, analyse performance, and work with Product, Engineering, Marketing, CRM, and Customer Support. The hands-on remit includes acquisition, retention, revenue growth, partnerships, promotions, and lifecycle campaigns. You will work directly with the COO while operating independently within a lean team.Key Responsibilities:
Improve casino navigation, discovery, recommendations, and lobby experienceShape game and provider portfolios using performance analysisEvaluate acquisition channels, conversion, retention, and paybackSource, negotiate, and launch audience-expanding partnershipsDevelop promotions, CRM campaigns, rewards, missions, and VIP strategiesRequirements:
At least five years of meaningful online casino experienceExperience building, scaling, or commercially improving casino businessesKnowledge of games, providers, aggregators, player behaviour, and economicsCommercial understanding of acquisition, partnerships, retention, and lifetime valueExperience defining requirements and working directly with dataApply casino product, commercial, partnership, and data expertise to strengthen experience, retention, acquisition, and measurable business performance.
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Vacancy posted more than 2 months ago

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