Digital Brand Engagement Manager

Lead YMCA BC’s social media and website strategy while strengthening brand visibility, audience engagement, and digital performance. This permanent, full-time role works 35 hours weekly.The Manager, Brand Engagement reports to the Director, Marketing and Communications. You will develop audience-focused initiatives, support content strategy, and strengthen connections with members, participants, partners, donors, and communities. The role combines digital marketing, analytics, SEO, and relationship-building to advance YMCA BC’s mission to ignite belonging.Key Responsibilities:
Lead YMCA BC’s social media and website channelsDevelop and evaluate digital channel strategiesTrain staff on social media and brand standardsAnalyze performance using analytics, SEO insights, and audience dataApply emerging media trends and AI toolsRequirements:
Bachelor’s degree or equivalent education and experienceMinimum five years’ digital marketing or communications experienceKnowledge of website management, SEO, advertising, and analyticsExperience with Google Ads, Meta Ads, and Google AnalyticsStrong communication, organizational, and stakeholder engagement skillsBring digital marketing, SEO, analytics, and collaborative communication expertise to YMCA BC’s growing brand presence.
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