Web Content & Digital Experience Specialist

Position SummaryThe Web Content & Digital Experience Specialist is responsible for planning, creating, optimizing, publishing, and maintaining content across Achēv's websites and digital platforms. The role ensures online content is accurate, accessible, user-focused, and aligned with organizational priorities, brand standards, and audience needs.
Working collaboratively across the organization, the incumbent will lead website content planning, search engine optimization (SEO), accessibility compliance, analytics, and user experience improvements that support awareness, engagement, program participation, fundraising, and stakeholder engagement.
While website infrastructure, development, and technical governance are managed by the Information Technology department, this role serves as the organization's lead for web content quality, digital experience, and website content performance.
Key ResponsibilitiesContent Strategy & ManagementDevelop and implement website content strategies that support organizational goals and audience needs.Create, edit, publish, and maintain web content using WordPress.Develop content calendars, publishing schedules, and content workflows.Conduct regular content reviews to ensure information remains accurate, current, and aligned with organizational priorities.Manage digital assets including images, videos, forms, documents, and downloadable resources.Collaborate with program teams and subject matter experts to identify content needs and opportunities.
Digital Experience & AccessibilityEnsure website content complies with AODA and WCAG accessibility standards.Promote inclusive, accessible, and user-centred content practices.Recommend improvements to site content, navigation, and user journeys to enhance engagement and usability.Conduct content audits and support ongoing optimization efforts based on user feedback and analytics.Apply content design and UX best practices to improve the digital experience for diverse audiences.
Search Engine Optimization & AnalyticsDevelop and implement SEO strategies to improve website visibility and search performance.Conduct keyword research and optimize content using SEO best practices.Monitor website performance using Google Analytics 4, Google Search Console, and other digital tools.Track and report on website traffic, engagement, accessibility, and content performance metrics.Prepare recommendations for continuous improvement based on data and insights.
Stakeholder Support & Quality AssuranceWork closely with marketing, communications, and program teams to support organizational initiatives and campaigns.Provide guidance on web writing, SEO, accessibility, and content best practices.Support digital campaigns, events, fundraising initiatives, and service promotion activities.Review content regularly for accuracy, grammar, consistency, accessibility, and compliance.Ensure website links, forms, documents, and other content components function properly.
QualificationsEducationCollege Diploma or Bachelor's degree in Communications, Marketing, Journalism, Digital Media, Public Relations, Information Technology, or a related discipline.Equivalent combinations of education and experience may be considered.
Experience3-5 years of experience in web content management, digital communications, or digital marketing.Experience managing and publishing content through WordPress or similar content management systems.Demonstrated experience implementing SEO strategies and improving website performance.Experience using website analytics and reporting tools to support decision-making.Experience working with multiple stakeholders in a collaborative environment.
Knowledge & SkillsExceptional writing, editing, and proofreading skills.Strong knowledge of WordPress, web publishing, and content management systems.Strong understanding of SEO principles and content optimization.Knowledge of accessibility standards, including AODA and WCAG requirements.Experience using Google Analytics 4 and related web analytics tools.Understanding of user experience (UX) and digital engagement best practices.Basic HTML knowledge and familiarity with web publishing standards.Strong analytical, organizational, communication, and project management skills.Ability to manage multiple priorities and deadlines in a fast-paced environment.
Preferred QualificationsGoogle Analytics Certification.SEO certification or related training.Accessibility training or certification.Experience working in the nonprofit, workforce development, settlement, education, or community services sectors.
Salary rate: $75000This is a current vacancy.Please note that we use AI tools in our application screening process. All hiring decisions involve human review.
#J-18808-Ljbffr