Media Planning Manager — Lead Data‑driven Campaigns

About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.Com.
Overview Of The Role
The Manager, Media Planning works closely with the planning Director on all aspects of media planning and is the primary day-to-day contact with the client. Working with cross-functional teams to access all services offered by EssenceMediacom, you will ensure that client objectives are met.
As such, you will maintain a high level of involvement with the account entrusted to you, promoting the highest quality media product and customer satisfaction. You will also be responsible for the development and growth of more junior team members, ensuring that they are exposed to all necessary facets of the planning process.
Your Responsibilities
Develop and maintain relationships with clients and agency partnersLead the development of media plans, including media analysis to support recommendationsUse research tools (Vividata, Commspoint, ComScore, EssenceMediacom proprietary tools, etc.) to develop recommendationsPrepare and present media plans, including objectives, strategy and rationale based on data and sound thinkingSupervise, guide, and advise media planning team members on day-to-day activitiesDelegate work effectively and guide media planning team members to deliver seamless work to the clientKeep abreast of all communications with the planning team, including buy approvals, tracking reports, buy changes, etc.Ensure ongoing campaign managementAssume financial accountability for media by working with client and partner agency finance departments.Participate in client/agency meetings as the day-to-day representative of the media department's product groupAct with integrity in managing relationships within the agency and with media partners to ensure brand understanding, sell ideas more effectively and contribute to positive agency reviewsMeet with industry representatives to gain knowledge of all phases and touch points of media partnersHave an in-depth knowledge of the Quebec market and its cultureDemonstrate understanding of client's businessActively seek, investigate, and pursue new communications and innovation opportunities.
YOUR PROFILE
Proven verbal and written communication skills;
strong presentation skillsOutstanding time management skills and proven ability to prioritize and organize workload, while operating under tight deadlines and managing multiple projectsAbility to work on your own initiative;
proactive, forward-thinking mindset;
consistently demonstrate a practical, well-organized approach to all tasksAbility to foster collaborative relationships with other multidisciplinary teamsMastery of media plan implementation with a thorough understanding of the media planning process involving multidisciplinary teamsComprehensive knowledge of research tools and media planning software required for the roleStrong analytical, mathematical, and quantitative skillsProficiency in media tools (Prisma, DDS, Media Tools)
Your Qualifications
College diploma or bachelor's degree, preferably with specialization in advertising, marketing, business administration or communications, or equivalent work experienceMore than 5 years of relevant media experience, with a preference for media planningExperience in the full cycle of strategy and media plan developmentAbility to develop strategic thinking and recommendations rooted in knowledge of the client's category, consumer insights, the competition and a brand's communications ecosystemIn-depth knowledge of Microsoft Office suite (Excel, Word and PowerPoint)Demonstrated critical thinking and problem-solving skillsAbility to communicate concisely and clearly both orally and in writing in both French and English
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