Senior Plg Product Manager Activation

Lead PLG funnel performance as a Senior Product Manager, using activation, retention, and A/B testing expertise in Toronto or San Francisco.

This Senior Product Manager, Growth role focuses on the customer’s first 30 days. You will guide signup, onboarding, activation, retention, and freemium-to-paid conversion. Success requires measurable growth experience, strong funnel ownership, and collaboration across Engineering, Design, and Growth Marketing.

Key Responsibilities:

• Manage signup, onboarding, activation, and paid conversion
• Identify funnel drop-offs and improve conversion rates
• Run A/B tests and structured funnel experiments
• Optimize experiences for distinct customer segments
• Apply AI to personalize customer onboarding

Requirements:

• 8+ years in Product Management
• 4–5+ years in Growth Product
• Proven complex multi-product onboarding ownership
• Strong PLG and freemium-to-paid conversion experience
• Startup experience driving measurable growth

Use PLG strategy, activation knowledge, and rigorous experimentation to strengthen onboarding and customer conversion outcomes.

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