Senior Ai Strategy Insights Lead

Shape AI-native research and strategy at Loblaw Agency, connecting consumer behaviour, cultural signals, and emerging platforms to brand growth. This role is based in Canada.As a Senior Strategist, you will turn diverse research into evidence-based perspectives for Loblaw businesses and brands. You will develop proactive thought leadership, strengthen creative strategy, and help operationalize responsible AI within the strategy department.Key Responsibilities:
Lead research across consumers, culture, markets, categories, competitors, and platformsTranslate emerging signals into brand opportunities and strategic implicationsDevelop POVs, white papers, trend reports, and opportunity briefsRefine AI workflows and champion thoughtful adoption across strategyPresent recommendations and facilitate decisions across teamsRequirements:
Five or more years in strategy, planning, insights, or related workHands-on AI experience supporting research and strategic workKnowledge of consumer behaviour, culture, categories, social, and digital platformsStrong writing, storytelling, presentation, and critical judgment skillsPost-secondary education or equivalent professional experienceBring AI fluency, research discipline, and creative strategy expertise to Loblaw Agency’s evidence-based brand work.
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