Head of Marketing

Head of Marketing

Location: Brampton, ON (Onsite)

Employment Type: Full-Time

Status: Future Vacancy

Salary Range: $80,000 – $120,000 CAD (based on experience)

Build the Marketing Foundation. Shape the Story.

Weston Forest is planning ahead for a Head of Marketing to lead and execute our end-to-end marketing strategy across brand, product, and customer engagement, with a focus on building the company’s marketing foundation across brand, product, go-to-market, and customer engagement. This is a hands‑on, builder role designed for a B2B marketing leader who is comfortable working close to operations, products, and customers. The role acts as a true commercial partner to Sales, ensuring marketing efforts support real‑world selling, operational realities, and growth priorities. This role is an individual‑contributor/manager-level position with full ownership of marketing strategy and execution.

Reporting Structure

Direct Report: Vice President of Sales – Canada
Dotted‑Line Report: Vice President of Sales – U.S.
Direct Reports: None initially

Opportunity

As Head of Marketing, you’ll own the development of Weston Forest’s marketing foundation, including:

• Brand positioning and messaging across markets, segments, and channels
• Product hierarchy and portfolio marketing across lumber, packaging, and industrial wood products
• Sales enablement tools such as product sheets, presentations, case studies, and pitch materials
• Trade show and industry event strategy, from planning through execution
• Digital and B2B social media presence grounded in authentic operational and customer stories

This role acts as a true extension of the sales team, balancing long‑term brand building with near‑term commercial impact.

What You’ll Be Responsible For

Defining and owning Weston Forest’s brand positioning and messaging framework

Translating complex product and operational detail into clear, customer‑friendly narratives

Leading go‑to‑market efforts for new products, services, and capabilities

Ensuring brand consistency across collateral, digital channels, trade shows, and customer touchpoints

Capturing real content from facilities, yards, customers, and the field — not generic marketing language

Managing relationships with external brand, creative, and digital agencies

Collaborating closely with sales, operations, and supply chain to ensure marketing reflects reality