Senior Advisor, Strategic And Digital Communications

Are you passionate about great storytelling, about exploring the issues that matter, about pushing the boundaries in new audiovisual experiences? So are we. As Canada’s public producer and distributor, the National Film Board has been telling the country’s stories and pioneering breakthroughs in virtually every field of audiovisual content since 1939. But to do this, we need a team that truly reflects the richness and diversity of Canada. If you’d like to be a part of this team—and part of the NFB’s incredible legacy we’d love to hear from you.
Summary Of DutiesDevelops and implements digital communication strategies and media relations campaigns to ensure greater visibility and favourable media coverage for NFB productions, projects and institutional commitments, and to strengthen the organization’s brand. Participates in defining and steering corporate communication and public relations strategies in alignment with the NFB’s strategic objectives. Works closely with internal and external stakeholders to ensure consistency of initiatives and greater visibility for our experts at industry events. Monitors the audiovisual environment, advises executive management, coordinates digital initiatives, and evaluates the impact of strategies to maximize the NFB's visibility.
Main ResponsibilitiesActs as a Senior Digital Advisor responsible for the design and deployment of the NFB’s digital communications strategy, showcasing the organization’s expertise and institutional priorities in order to enhance its visibility and influence within the media and digital ecosystem.
Participates in institutional strategic planning meetings, designs and proposes communication and public relations strategies to executive management in order to promote the NFB's mission, objectives, and initiatives.
Collaborates with stakeholders to define communication objectives, establish performance indicators, and measure the effectiveness of actions by producing a quarterly report in support of achieving institutional objectives.
Acts as mission leader at industry events by guiding NFB representatives to ensure messages consistency, coherence in key actions and uniform representation of the organization.
Ensures consistency between the NFB’s online presence and its strategic priorities by providing guidance to the Digital Strategist on content publishing for the NFB’s and the Government Film Commissioner’s Bluesky and LinkedIn accounts, overseeing the production and distribution of the quarterly FOCUS newsletter to maximize industry engagement, and maintaining and updating the calendar of institutional events and initiatives.
Sets strategic priorities for the Institutional Digital Strategist, enabling the development and coordination of the institutional digital editorial calendar, while ensuring seamless integration of internal and external content and communications across digital channels.
Ensures alignment with the Directorate’s communications plan to optimize the NFB’s digital presence across its business sectors. In collaboration with the Digital Strategist, provides guidance to sector teams on promoting their projects through LinkedIn, the FOCUS newsletter, the NFB Blog, and other institutional platforms, while contributing to the ongoing development and maintenance of the NFB website to showcase organizational initiatives and achievements.
Manages the operational budget allocated to institutional digital communications, ensuring resources are planned and deployed in alignment with the Directorate’s overall strategies and objectives.
Conducts strategic monitoring, analyzes trends and opportunities, and makes recommendations to promote the NFB's influence and optimally position the organization within the media and cultural ecosystem.
Conducts ongoing and targeted monitoring of opportunities, emerging trends, and developments in the documentary field, including media dynamics and press relations.
Identifies projects, initiatives, and new markets likely to enhance the NFB's visibility.
Produces analyses of communication, visibility, and positioning strategies of the sector, and makes recommendations to identify trends and opportunities.
Anticipates changes in the industry—particularly in public relations, media relations, and emerging forms of promotion—and assesses their implications for the NFB.
Develops and maintains an extensive network of key industry players: distributors, broadcasters, producers, cultural institutions, filmmakers' groups, and funding agencies.
Develops and leads digital and media relations strategies, as well as tailored and effective press relations campaigns aimed at promoting the NFB's initiatives, works, and expertise in line with overall objectives.
Develops and leads media relations campaigns and communication strategies (traditional and digital) that support the organization's positioning and are in line with the NFB's strategic plan, focusing on relevant channels (production initiatives, expertise, digital platforms, community screenings, social media, etc.).
Provides media impact analysis and shares knowledge of the media sector with colleagues, creators, co‑producers, and other NFB stakeholders.
Advises and coaches official NFB spokespersons (filmmakers, producers, executives, etc.) to ensure that they deliver a clear and strong message that is consistent with the NFB's communication objectives and tailored to the spokespersons' strengths and skills.
Monitors situations that could affect the NFB's image, identifying both risks and opportunities, and proactively informing management.
Required Training, Knowledge And Experience
University degree in Public Relations, Communications, Journalism or equivalent;
Minimum eight (8) years’ experience as a Publicist or Communications Officer in the Canadian audiovisual field, or an equivalent combination of training and experience;
Good knowledgeof Canadian cultural media and the audiovisual industry;
Good knowledgeof social media platforms and applications (LinkedIn, X, etc.);
Bilingualism in the two official languages (French and English), orally and in writing.
Skills Required
Initiative, autonomy, adaptability, strong customer-service orientation and inclination for collaboration;
Analytical skills and ability to synthesize;
Interest in the artistic and cultural field;
Ability to establish good interpersonal relationships and be effective in professional interactions;
Excellent writing skills in both official languages (French and English), tailored to social media;
Excellent ability to manage multiple tasks simultaneously, with an organized, meticulous, structured and rigorous approach to work;
Ability to work under pressure on tight deadlines and an irregular or flexible schedule.
The NFB is committed to building a skilled, diverse workforce that’s reflective of Canadian society. It promotes initiatives such as employment equity and encourages candidates to voluntarily indicate in their cover letter if they are a woman, a member of a First Nations group, Inuk, Métis, a person with a disability, or a member of a visible-minority group.
The NFB is also committed to developing inclusive, barrier-free selection processes and work environments. Feel free to advise us of any accommodation needs.
Please note that only applicants selected for an interview will be contacted.
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