Senior Manager Marketing and Medical Education, Extremities - Hybrid (Canada)

At Stryker, we're looking for a strategic and collaborative marketing leader to drive growth across our Extremities portfolio in Canada. As Senior Manager, Marketing & Medical Education, you will shape brand strategy, elevate customer engagement, and partner with cross-functional teams to deliver innovative education and marketing programs that create meaningful impact for healthcare professionals and patients. This is an exciting opportunity to influence portfolio direction, develop future-focused marketing initiatives, and help advance one of the world's leading medical technology organizations.

 

What you will do:
• Sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns
• In alignment with global strategy, se annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
• Creates/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
• Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value
• Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)
• In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
• Work with country leadership to forecast demand develop relationships with supply chain partners
• Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
• Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
• Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
• Work in partnership with local Product Managers in a complex matrix organization, influencing and ensuring execution of the pan European strategies
• In partnership with Education Manager, identify internal training needs and create relevant content and training programs
• Create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
• Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
• Take the lead in developing KOL’s for the brand
• Coordinate the HCP academy plans and execute in line with the power brand strategy
• Act as Mentor and deliver training as and when necessary to more junior Brand Managers within the team
• Act as a role model for global organizational, social and moral values

What you will need:

Required:
• Bachelor’s degree required
• 10+ years of work experience required

Preferred:
• MBA preferred
• Medical device and/or marketing experience preferred
• People management experience preferred

 

Canada Pay Ranges:

• Canada : $130,100 - $173,450 CAD Annual

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.