Director, Organic Growth, Content & Social Strategy

iA Financial Group is seeking an Associate Director, Organic Growth, Content & Social Media. You will define and execute the organization’s organic growth strategy, maximizing visibility across search engines and generative AI platforms.

You will lead SEO/GEO, content and social media efforts, driving a centre of excellence for content at scale. You will leverage data and AI to improve reach and engagement, while guiding editorial priorities and investments.