Lifecycle Marketing Specialist Vancouver
Zen Educate
Build lifecycle programs at Zen Educate in Vancouver, using customer behaviour insights and marketing automation through a hybrid work model.As a Lifecycle Marketing Specialist, you will create communication journeys for educators and schools. You will connect marketing, product, operations, commercial teams, and data to improve activation, engagement, and retention. This full-time role suits candidates with two to three years of relevant experience.Key Responsibilities:
Design and optimise programs across email, SMS, and in-app bannersCreate journeys improving activation, engagement, and retentionBuild CRM campaigns, segments, and compelling copyDefine metrics, analyse results, and improve programsShare performance updates with senior leadershipRequirements:
Two to three years in lifecycle, CRM, or automation marketingHands-on Customer.Io, Braze, HubSpot, Iterable, or similar experienceExperience using Excel or Google SheetsExperience using ChatGPT, Claude, or similar AI toolsClear stakeholder communication and customer behaviour thinkingBring lifecycle marketing, experimentation, customer insight, and automation skills to Zen Educate’s Vancouver team.
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Design and optimise programs across email, SMS, and in-app bannersCreate journeys improving activation, engagement, and retentionBuild CRM campaigns, segments, and compelling copyDefine metrics, analyse results, and improve programsShare performance updates with senior leadershipRequirements:
Two to three years in lifecycle, CRM, or automation marketingHands-on Customer.Io, Braze, HubSpot, Iterable, or similar experienceExperience using Excel or Google SheetsExperience using ChatGPT, Claude, or similar AI toolsClear stakeholder communication and customer behaviour thinkingBring lifecycle marketing, experimentation, customer insight, and automation skills to Zen Educate’s Vancouver team.
#J-18808-Ljbffr
Vacancy posted 3 hours ago
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