Senior Director Product Marketing - Competitive and Sales Enablement

About Ping Identity:

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.

Reporting to our Vice President of Product and Solutions Marketing, the Senior Director of Product Marketing - Competitive and Sales Enablement will lead the development of competitive intelligence programs and enablement tools. To empower our sales teams to win more against the competition, you will own the creation of competitive insights including beat the competition presentations, battlecards, responses to major analyst research and major vendor product introductions. You will also develop a sales playbook strategy comprised of multiple plays aligned with Ping’s product strategy and highlighting our differentiation in the market. As a member of the product marketing leadership team, this position will partner with multiple stakeholders such as systems engineering, domain architecture, and product management to gather and correlate insights. You’ll then contextualize the intelligence to inform sales play formation, lifecycle management for product teams, messaging for product marketing, and competitive de-positioning for sales.
What You’ll Do

• Lead ongoing analysis of competitors’ products, pricing, messaging, and go-to-market strategies.
• Develop and maintain competitive selling presentations, battlecards, win/loss insights, and content for executive briefings.
• Partner with Product, Marketing, Sales including Ops, AR to synthesize market trends and threats.
• Build and maintain modular playbooks tailored to buyer personas, verticals, and use cases to drive sales productivity (reps and pre-sales). These are aligned to product direction, launches, campaign themes, and GTM priorities.
• Collaborate with Sales Enablement to deliver training and reinforcement programs.
• Work closely with Product and Solutions Marketing, Field Enablement, and Sales Leadership to ensure competitive insights are actionable.
• Partner with Demand Gen and Sales/Revenue Operations to measure playbook adoption and impact on pipeline and win rates.
• Manage CI platforms and work with enablement solutions (e.g. Crayon, Seismic, Highspot, etc.).

Lead, mentor, and grow a team of top notch competitive and market intelligence talent. We’re Looking for Someone With:

• Education:

• BA/BS or equivalent industry experience required.

• Experience:

• 15+ years product marketing, competitive intelligence, and/or sales enablement experience in a cybersecurity, IT operations, or networking company.
• Previous experience in a lead role with responsibilities for sales playbook development and training.
• Familiarity with identity access management.
• Knowledge of adjacent technologies including SASE/SSE, endpoint security, SIEM, and EDR is a plus.
• Understanding of agentic AI is a plus.
• Strong collaboration skills with demonstrated ability to partner with diverse stakeholders.
• Strong ability to influence and work cross-functionally.
• Results-oriented leader with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives.

Base Salary Range: $137,000 to $197,000 CAD In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.

Life at Ping:

We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day.

Here are just a few of the things that make Ping special:

• A company culture that empowers you to do your best work.
• Employee Resource Groups that create a sense of belonging for everyone.
• Regular company and team bonding events.
• Competitive benefits and perks.
• Global volunteering and community initiatives

Our Benefits:

• Generous PTO & Holiday Schedule
• Parental Leave
• Progressive Healthcare Options
• Retirement Programs
• Opportunity for Education Reimbursement
• Commuter Offset (Specific locations)

Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.

We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.