Sales Development Representative

Reports to: SDR Manager

Department: Sales

Location: Greater Toronto Area; Hybrid (work from home with regular in-office collaboration)

About Texada

Texada powers the world of equipment. Our purpose-built platform is the growth engine for heavy equipment dealerships and rental businesses, connecting sales, service, and rental on a single cloud-native, API-first system. With Industrial CRM, Equipment-Aware Service Management, and Intelligent Rental Management — now extended with mobile and AI applications — Texada gives equipment businesses the tools to work faster, smarter, and grow with confidence. Learn more at (

The Role

Are you ready to launch your sales career in tech? As a Sales Development Representative (SDR) at Texada Software, you'll be on the front lines of our growth engine, sparking new conversations with equipment dealerships and rental businesses across North America.

Texada's Growth Platform gives customers the tools they need to grow their sales, rentals, and service business all in one place. You'll connect with new prospects, showing them how Texada can solve real growth challenges, and create new opportunities for our sales team to close deals.

As you become an Texada aficionado with deep knowledge and understanding of our tools and services you will play a significant part in growing our customer base, both in the heavy equipment dealership space and heavy equipment rental industry. If you are seeking to pursue your sales aspirations, then we encourage you to apply. As a hunter, you will create the spark between prospects and our products to support our Sales Executives. Our data driven metrics and marketing automation tools will assist you in achieving your revenue targets.

Strategic Value

Increase Texada presence and profitability within the equipment market segment by:

• Meeting or exceeding projected revenue goals
• Landing new logo customers for Texada offerings
• Identifying potential cross-sell opportunities within existing accounts
• Working with delivery and customer success to ensure high customer satisfaction

Work Location and Travel

• Remote/Hybrid work environment (primarily remote work with occasional travel to Mississauga office).
• Candidates should be authorized to work in Canada without restriction or sponsorship.

What You'll Own

• Follow-up on inbound marketing leads and identify qualified opportunities
• Create target prospects lists and nurture raw leads to Marketing Qualified Leads (MQLs)
• Qualifying inbound leads (60% of monthly targets) to generate Sales Qualified Leads (SQLs) using a scorecard process and seeking out outbound opportunities (40% of monthly targets)
• Cold call into prospects generated by variety of outside sources
• Profile strategic accounts by identifying key individuals, researching and obtaining business requirements, and presenting solutions to begin sales cycle
• Educate and develop prospects leading to hand-off to sales teams
• Nurture new marketing leads by educating and developing prospects
• Set up Discovery calls when a lead reaches a qualified stage
• Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in our CRM (Hubspot)
• Utilize CRM to track key metrics, aiding in decision making and resource allocation; Identify, approach, and initiate businesses we can add value through our products and services
• Lead or participate in other assigned projects

What We're Looking For

• Bachelor's degree from an accredited college or university
• Preferred: Experience in an outbound software sales environment; success with technical sales over the phone, video conferences, and in person
• Background in technology sales or lead generation is a plus
• Prior success in quota driven sales environment a plus
• Experience using HubSpot (or comparable CRMs) is an asset
• Proficiency in using AI tools to enhance content creation, personalize messaging, and improve workflow efficiency.

How to grab our attention

• Passion for building trust and leveraging relationships into business solutions
• Critical thinking, effective team collaboration
• Ability to take initiative, be resourceful, be proactive and tackle difficult situations
• Working knowledge of asset management or the heavy equipment rental/dealer industry software is a plus

Competencies for Success

• Drive attendance for webinars and live seminars, set meetings for conferences
• Collaborate with sales and marketing team members on strategic sales
• Become knowledgeable on the industries in which we serve, namely Heavy Equipment Sales and Rental – knowing the landscape across North America and identifying areas where we can become industry partners.
• Provide robust forecasting for current and new accounts, to aid in decision-making and resource allocation of the organization.
• Become a primary contributor and leader in strategic thinking and discussion on sales

On-Target Earnings (OTE): $81,667–$90,000 CAD, comprised of a $49,000–$54,000 base salary with a 60/40 compensation split.

Our Core Values

• Purposeful, Passionate, and Proud — Making a difference for our industry, our customers, and each other.
• Innovators & Learners — We try new things. As long as we're learning, we're succeeding.
• Driven to Improve, Not to Be Perfect — "Most Improved" is our favorite award.
• Delivering our Long-term Vision Today — A long-term vision, brought to life now.
• PowerfulTogether — Different people, different cultures, stronger together.

Texada is committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace in hiring and growth opportunities.

We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply. Texada fosters an inclusive and accessible environment. If you need assistance or accommodation during the recruitment process, you may contact us during the interview process and we will work with you to support your request.