Marketing Operations Manager - Remote Canada
VRIFY
Embrace a contract career as a Marketing Operations Manager at VRIFY, managing ABM strategy and outbound campaigns in a remote setting. Leverage Salesforce for lead tracking and email marketing to drive client engagement. This 12-month contract role focuses on blending account-based marketing with operations duties. You'll be instrumental in executing targeted campaigns via email and social media while ensuring smooth collaboration with Sales. With your hands-on expertise in Salesforce and digital marketing, you'll keep established programs on track and enhance lead engagement. Key Responsibilities:
- Own and run account-based marketing strategies
- Identify and research high-value accounts
- Plan and optimize outbound marketing campaigns
- Manage VRIFY’s marketing email function
- Develop tailored messaging for target accounts
- 4+ years of B2B marketing experience
- Proficiency in Salesforce and marketing automation tools
- Strong analytical and copywriting skills
- Experience with prospecting and enrichment tools
- Self-directed and organized with campaign management skills
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