Senior Product Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager based in Canada.

This is a high-impact product marketing role supporting the evolution of an established B2B SaaS portfolio toward enterprise Strategic Portfolio Management.
You will shape how complex solutions are positioned for audiences ranging from hands-on practitioners to C-suite executives.
The role combines strategic storytelling with hands-on execution across messaging, launches, go-to-market programs, and sales enablement.
You will translate product capabilities, market insights, and buyer needs into compelling value propositions that resonate across industries and personas.
Working closely with Product, Sales, Growth Marketing, Partner Marketing, and Finance, you will influence both commercial strategy and product direction.
You will also build repeatable launch frameworks and scalable marketing processes that improve consistency and accelerate future growth.
This opportunity is ideal for a solutions-focused product marketer who thrives in a collaborative, fast-moving, and innovative environment.

• Develop persona-specific messaging and positioning for enterprise audiences, including C-suite executives, strategy and PMO leaders, product and IT leaders, and digital and AI transformation stakeholders.
• Create compelling narratives across multiple industry verticals that communicate the value of a broad product portfolio and address the priorities of different buyer segments.
• Design and execute integrated go-to-market programs and product launches, managing audience definition, positioning, content development, cross-functional alignment, and post-launch measurement.
• Partner with Product Management and Finance on pricing and packaging initiatives, incorporating market intelligence and buyer willingness-to-pay insights into positioning and commercial strategy.
• Create high-impact sales enablement materials, including pitch decks, solution briefs, competitive battlecards, discovery frameworks, ROI and business case tools, and seller training for complex enterprise sales cycles.
• Collaborate with Partner Marketing to develop differentiated ecosystem narratives and co-marketing programs that help channel and technology partners effectively position the solutions.
• Work with Growth Marketing to translate messaging into campaigns that generate and accelerate pipeline, while continuously testing and refining positioning across target segments.
• Act as a voice of the market by conducting customer interviews, gathering sales feedback, monitoring competitors, and validating messaging before broader market activation.
• Manage relationships with design partners and customer advisors, ensuring insights from conversations, transcripts, program performance, and recurring feedback are incorporated into messaging, enablement, and advocacy content.
• Build and mature a scalable launch-tiering framework that defines investment levels, processes, and playbooks for everything from major platform launches to smaller feature releases.
• Leverage AI tools to accelerate research, competitive analysis, content development, workflow automation, and insight generation while maintaining strong quality and strategic judgment.
• Bring market, buyer, and competitive intelligence back to Product Management to help influence roadmap priorities and product development.

Requirements

• 5–8 years of product marketing experience within enterprise B2B SaaS, with strong experience in solutions marketing.
• Proven success developing persona- and industry-specific messaging for audiences ranging from technical and operational practitioners to senior executives and C-suite decision-makers.
• Demonstrated experience designing and executing go-to-market programs and product launches that generated measurable pipeline, revenue, or business impact.
• Experience developing sales enablement content and training for complex, multi-stakeholder enterprise sales environments.
• Strong cross-functional collaboration skills, with experience partnering effectively across Product, Sales, Growth Marketing, Partner Marketing, Finance, and other business functions.
• Exceptional written and verbal communication skills, with the ability to simplify complex products and technologies into clear, compelling, outcome-oriented stories.
• Experience creating scalable marketing processes, launch frameworks, playbooks, and operating models rather than relying solely on one-off campaigns.
• Strong market research and customer insight capabilities, with the ability to translate qualitative and quantitative signals into actionable positioning and strategy.
• Comfort using AI tools as part of everyday marketing workflows, including research, competitive intelligence, content creation, and process automation, combined with sound judgment around their appropriate use.
• A strategic, collaborative, and execution-oriented mindset, with the ability to manage multiple priorities and operate effectively in a rapidly evolving enterprise software environment.

Benefits

• Remote-first work environment.
• Unlimited vacation in most locations.
• Health, dental, and vision benefits.
• Savings plan and other competitive benefits.
• Training and professional development reimbursement.
• Work-from-home reimbursement and related remote-work perks.
• Opportunities to attend conferences, courses, and mentorship programs.
• Diverse and dynamic teams working on challenging, high-impact initiatives.
• Opportunities to participate in international office visits and optional in-person meetups.
• Social activities and community-building events, both virtually and in person.
• Employee referral program.
• Opportunity to contribute meaningfully to the growth and evolution of enterprise productivity software.
• Inclusive, equal-opportunity workplace that values diverse perspectives and backgrounds.