Senior Digital Growth Manager
Okta
Shape digital growth at Okta through customer research and experimentation strategy, guiding B2B personalization across complex buyer journeys.As a Senior Digital Growth and Personalization Manager, you will advise Digital Strategy stakeholders on testing priorities, hypotheses, and results. You will build quarterly roadmaps, launch straightforward web tests, and translate research into actionable strategies. The work combines segmentation, targeting, technical fluency, and executive storytelling.Key Responsibilities:
Define testing and personalization priorities with stakeholdersBuild quarterly roadmaps around research and business prioritiesResearch B2B journeys, segments, friction points, and behavior patternsLaunch simple tests and manage plans, criteria, and validationPresent insights and recommendations to strategic stakeholdersRequirements:
Five or more years in growth, experimentation, or optimizationExperience managing testing roadmaps across marketing functionsExpertise in segmentation, targeting, and personalization campaignsExperience with Optimizely, VWO, or another testing platformUnderstanding of B2B sales cycles and buyer complexityApply digital strategy, customer research, experimentation, and personalization expertise to strengthen Okta’s B2B customer experiences.
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Define testing and personalization priorities with stakeholdersBuild quarterly roadmaps around research and business prioritiesResearch B2B journeys, segments, friction points, and behavior patternsLaunch simple tests and manage plans, criteria, and validationPresent insights and recommendations to strategic stakeholdersRequirements:
Five or more years in growth, experimentation, or optimizationExperience managing testing roadmaps across marketing functionsExpertise in segmentation, targeting, and personalization campaignsExperience with Optimizely, VWO, or another testing platformUnderstanding of B2B sales cycles and buyer complexityApply digital strategy, customer research, experimentation, and personalization expertise to strengthen Okta’s B2B customer experiences.
#J-18808-Ljbffr
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