Influencer Marketing Strategist Playstation Canada
PlayStation
Lead PlayStation creator strategy in Canada using influencer marketing and relationship management across paid and earned programs. This 12-month contract is hybrid in Toronto, with remote consideration.Sony Interactive Entertainment seeks an Influencer and Content Creator Strategist to support Canadian launches. The work combines creator partnerships, campaign planning, content development, and performance analysis. You will collaborate with Social, PR/Comms, Local Campaign Managers, Global PlayStation teams, agencies, and creators.Key Responsibilities:
Own Canadian creator strategy across the launch calendarLead paid partnerships from sourcing through reportingDevelop creator briefs and creator-native storytellingManage PlayStation creator and talent partnershipsReport performance, sentiment, and actionable campaign learningsRequirements:
Bachelor’s degree or equivalentFive-plus years in influencer marketing, partnerships, or creator programsExperience managing paid partnerships end to endFluency in gaming culture and creator ecosystemsFamiliarity with YouTube, TikTok, Twitch, Instagram, and FacebookBring creator judgment, campaign management, and gaming expertise to grow PlayStation partnerships and community engagement across Canada.
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Own Canadian creator strategy across the launch calendarLead paid partnerships from sourcing through reportingDevelop creator briefs and creator-native storytellingManage PlayStation creator and talent partnershipsReport performance, sentiment, and actionable campaign learningsRequirements:
Bachelor’s degree or equivalentFive-plus years in influencer marketing, partnerships, or creator programsExperience managing paid partnerships end to endFluency in gaming culture and creator ecosystemsFamiliarity with YouTube, TikTok, Twitch, Instagram, and FacebookBring creator judgment, campaign management, and gaming expertise to grow PlayStation partnerships and community engagement across Canada.
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Vacancy posted 40 minutes ago
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