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Associate Director Seo Geo Strategy

IA Financial Services

Lead SEO and GEO strategy at iA Financial Group in a hybrid environment, using data and artificial intelligence to expand organic visibility. Guide content and social media teams across Quebec and Montreal.As Associate Director, you will define and execute organic growth strategy across search engines and generative artificial intelligence platforms. You will lead SEO/GEO, content, and social media teams while shaping a content creation centre of excellence. The work connects user needs, content discoverability, qualified traffic, engagement, and business objectives.Key Responsibilities:
Define and lead the overall organic growth strategyMaximize visibility across search engines and generative AI platformsIntegrate SEO, GEO, content, and social mediaMeasure visibility, traffic, engagement, and business contributionLead, engage, and develop multidisciplinary teamsRequirements:
Bachelor's degree in marketing, e-commerce, communications, or related fieldEight to ten years' digital marketing, SEO, or social media experienceSignificant experience leading multidisciplinary teamsExpertise in digital ecosystems, editorial strategy, and content creationFluent French and advanced English for daily Canadian communicationsBring SEO, GEO, leadership, data, and artificial intelligence expertise to strengthen iA Financial Group's organic growth.
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