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Assistant Vice President Promotions Strategy

Canadian Tire Corporation

Winnipeg, MB
Lead Canadian Tire Corporation’s promotions strategy with pricing, analytics, and AI-enabled optimization across complex retail programs and events.The Assistant Vice President owns CTR promotional choices, governance, planning, and performance. This senior leader shapes offer and price selection, promotional calendars, and customer value initiatives. The mandate connects Triangle loyalty, Digital activation, True North, and financial outcomes across categories and channels.Key Responsibilities:
Lead CTR promotional strategy and performance deliverySet promotional depth, frequency, placement, and incentive approachesManage product, price, calendar, and event decisionsEstablish governance, dashboards, rhythms, and escalation pathsBuild automation roadmaps and high-performing Promotions teamsRequirements:
Eight to ten years of progressive leadership experiencePromotions, pricing, merchandising, or retail strategy leadershipDegree in business or related discipline, or equivalent experienceExperience measuring promotional ROI, incrementality, and margin trade-offsExperience with AI-enabled tools, automation, and governanceShape customer-relevant promotional programs through pricing, analytics, governance, and AI-enabled optimization at Canadian Tire Corporation.
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