Head Of Aeo & Seo

Who we areAbout StripeStripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the teamGrowth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. The SEO & AEO function specifically drives organic discovery ensuring Stripe is found, cited, and recommended when developers, founders, and finance leaders are searching for or asking about payments, financial infrastructure, and related topics.
What you’ll doThis role owns one of the most strategically important and evolving acquisition channels at Stripe. Organic search is already one of our largest and most efficient growth channels and the emergence of AI-powered answer engines represents a once-in-a-generation shift in how businesses discover software. The role requires someone who can operate at the intersection of content, product, engineering, and data and who can credibly engage with Stripe's executive team on the strategic importance of organic visibility. This is a rare opportunity to define what AEO means for a company like Stripe and to build the playbook that others will follow.
Responsibilities
Own the organic growth strategy end-to-end across SEO and AEO (Answer Engine Optimization), including technical optimizations, content strategy, on-site experience, and visibility in general purpose assistants (ChatGPT, Google AI Overviews, Gemini, Perplexity, etc.) and coding assistants (e.G. Claude, Codex, etc.)
Lead, develop, and retain a high-performing team of SEO and AEO specialists, fostering a culture of experimentation, operational excellence, and continuous learning
Drive measurable improvements in organic visibility, rankings, citations, traffic, signups, sales inbound and downstream activations across both AEO and SEO
Drive measurable improvements in how well AI tools are able to understand how Stripe’s products work and how to properly integrate them
Partner cross-functionally with product, engineering, content, growth, data science, and marketing to embed SEO/AEO best practices across Stripe's web properties, documentation, and product surfaces
Build and evolve the measurement framework for SEO and AEO: develop attribution models, define leading/lagging indicators, and quantify the revenue impact of organic channels
Own strategic roadmap for AEO: establish Stripe's point of view on how AI-generated answers reshape discovery, and position Stripe to win
Drive improvements across content quality, website architecture, and structured data to maximize discoverability
Represent organic growth performance and strategy across Stripe: translating complex technical SEO/AEO concepts into clear business impact narratives
Who you areWe're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
10+ years of experience in SEO, with at least 3 years leading a team and 2+ years at a senior/leadership level engaging with executives
Demonstrated expertise in both technical SEO and content strategy, with a track record of driving significant organic growth at scale
Deep understanding of how AI-powered search and answer engines work (LLM-based retrieval, citation behavior, entity recognition) and a clear point of view on how to optimize for them
Ability to drive improvements across multiple levers: content, website architecture, product surfaces, structured data, measurement, and cross-functional influence
Strong analytical foundation: comfortable with data, attribution challenges, and building measurement frameworks that quantify the business impact of organic channels
Proven ability to communicate complex technical concepts to executive audiences and build strategic alignment around organic growth investment
Experience working cross-functionally with engineering, product, content, and data science teams to implement SEO/AEO improvements at scale
Track record of building, developing, and retaining high-performing teams
Preferred qualifications
Experience with developer-focused or technical B2B products where documentation, API references, and technical content are significant organic surfaces
Background in international SEO strategy, including managing organic growth across multiple markets and languages
Experience building programmatic or product-led SEO at scale (e.G., template pages, user-generated content, dynamic landing pages)
Demonstrated early-mover advantage in AEO evidence of monitoring, optimizing for, or measuring visibility in AI-generated answers
Comfort operating in a fast-paced, metrics-driven culture where you must build the case for investment through data and strategic narrative
Hybrid work at StripeThis role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).
In-office expectationsOffice-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.
Working remotely at StripeA remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.
Pay and benefitsThe annual US base salary range for this role is $178,100 - $267,100. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses;
401(k) plan;
medical, dental, and vision benefits;
and wellness stipends.
We look forward to hearing from you.At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.
Please find our California applicant personal information notice here.
The application window will remain open for 100 days after the Job Post is published. However, this opportunity will remain open based on the needs of the business, which may cause the application window to close before or after the 100-day mark.
Company:
Stripe
Team:
Marketing
Office location:
Toronto
Remote locations:
Remote in Canada, Remote in United States
Employment type:
Full time
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