Category Insights Associate Manager

6221 Magnum ICC CA LTD

Turn consumer and point-of-sale data into growth insights as a Category Insights Associate Manager for Canadian Ice Cream. Work across functions to shape brand decisions.The Magnum Ice Cream Company seeks an Associate Manager to represent the consumer voice within the broader sales team. You will analyze syndicated data, connect multiple sources, and develop recommendations for Marketing, Customer Development, and Category Strategy. The work supports portfolio and brand growth across Canada.Key Responsibilities:
Analyze point-of-sale trends, drivers, opportunities, and risksDevelop narratives that influence marketing and commercial strategiesIntegrate POS, panel, loyalty, and research insightsOversee syndicated research database management and usabilitySupport forecasting, pricing, promotions, and shelf-set recommendationsRequirements:
Three to five years in insights, analytics, or related fieldsExperience with large syndicated POS and panel datasetsStrong analytical ability and actionable insight developmentStorytelling skills connecting multiple data sourcesBachelor’s degree and CPG understanding requiredBring analytical storytelling, syndicated data expertise, and CPG business acumen to Canadian Ice Cream growth decisions.
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