Lead Global CRM Strategy at Canada Goose

Elevate Canada Goose's customer engagement as the Senior Manager of Global CRM Strategy, based in Toronto. Transition to a lifecycle-driven approach and enhance personalized marketing. In this role at Canada Goose, you will redirect CRM efforts toward a comprehensive strategy encompassing acquisition, retention, and personalized customer journeys. With a minimum of 7 years of experience in CRM Strategy, you will utilize customer insights to define engagement strategies, ensuring all interactions resonate with brand integrity. Successful performance measurement and cross-functional collaboration are pivotal in this role. Key Responsibilities:

• Lead the development of global CRM strategies
• Create end-to-end customer lifecycle journeys
• Optimize segmentation and personalization engagement
• Partner with analytics for performance insights
• Ensure alignment across all global CRM teams

Requirements:

• 7+ years in CRM Strategy or related fields
• Strong strategic and systems-thinking skills
• Expertise in working with complex datasets
• Exceptional cross-functional influencing abilities
• Deep understanding of execution in marketing technology

Contribute to Canada Goose's vision of premium customer connections through strategic CRM leadership. #J-18808-Ljbffr