Strategic Field Marketing Director at Ciena
Ciena Communications, Inc.
Ciena seeks a Strategic Field Marketing Director to enhance customer engagement and revenue through innovative marketing strategies. Focus on growing OSS software sales across multiple regions. As part of Blue Planet, you will direct efforts in crafting impactful marketing initiatives that align with global sales strategies. Your role will require collaborating with various teams to develop comprehensive campaigns while managing marketing budgets and performance metrics. Success in this role demands a strong background in B2B marketing and experience leading teams. Key Responsibilities:
- Develop field marketing strategies aligned with revenue targets
- Partner with sales to design and implement ABM programs
- Execute campaigns and events tailored for customer expansion
- Track marketing leads and provide consistent reporting to sales
- Manage partner relationships and marketing initiatives effectively
- 10+ years in B2B field marketing in telecommunications or AI
- 3+ years leading marketing teams
- Proven ability to drive pipeline growth and revenue
- Data-driven with hands-on CRM experience
- Strong communication skills for executing presentations
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