Social Media Manager

Anne Mulaire is a Métis-owned, Canadian-made sustainable womenswear brand based in Winnipeg. We create thoughtfully designed clothing rooted in heritage, sustainability and modern design.
We’re looking for a
Social Media Manager
who can help grow our social presence, strengthen our brand, and bring the Anne Mulaire story to life online. This role is for someone who understands that great social content is about more than posting beautiful images. You know how to turn products, people, founder stories, behind-the-scenes moments and everyday brand activity into content that makes people stop, watch, engage and care.
You’ll be both a
creator and a strategist
— developing content, managing our channels and using performance insights to continually improve what we put into the world.
What You’ll DoContent Creation & StorytellingCreate engaging, social-first content for
Instagram and Facebook, including Reels, Stories, carousels and static posts.Capture and edit photo and video content in and around our Winnipeg studio, retail environments, events and other brand moments.Turn everyday activity — new arrivals, fittings, styling, production, founder moments, customer interactions, events and behind-the-scenes moments — into compelling social content.Develop strong
hooks, concepts, captions and storytelling angles
designed to capture attention and encourage engagement.Build a thoughtful content mix across
product, styling, education, founder-led storytelling, sustainability, community, heritage and brand-building content.Create interactive Stories using polls, questions, countdowns, "This or That," links and other platform features.Source and repurpose the strongest photography and footage from our existing content library.Edit short-form video and adapt creative for different placements and formats.
Social Media ManagementOwn the day-to-day management and publishing of content across Anne Mulaire's Instagram and Facebook channels.Maintain a consistent content calendar aligned with product launches, campaigns, promotions, retail moments and broader marketing priorities.Ensure content is published consistently, accurately and on schedule.Write social copy that feels authentic to the Anne Mulaire brand while adapting tone and format to the platform.Ensure products, links, tags and other relevant information are properly incorporated into posts.Keep our channels feeling
current, active and responsive
rather than overly planned or static.
Community Management & GrowthMonitor and respond to comments, messages, tags and mentions in a timely, thoughtful and brand-appropriate way.Proactively engage with customers, creators, community partners and relevant accounts.Identify opportunities to participate in conversations and cultural or platform moments that make sense for Anne Mulaire.Help cultivate an engaged community around the brand rather than focusing on follower growth alone.Identify potential UGC, creator content and customer stories that can be amplified through our channels.
Organic + Paid Social CreativeDevelop social-first creative that can be used across both
organic content and paid advertising.Identify high-performing organic content that could be adapted or tested as paid creative.Work with the broader marketing team to develop different hooks, openings, edits, messaging and creative variations for testing.Apply learnings from paid and organic performance to future content creation.
Performance & OptimizationRegularly review social performance across content formats and themes.Track relevant metrics including
reach, engagement, watch time, retention, shares, saves, profile activity, follower growth and traffic.Identify patterns in what is — and isn't — resonating with our audience and use those insights to inform future content.Test different
hooks, formats, video lengths, creative approaches, posting styles and platform features.Experiment with emerging Instagram and Meta features, including Trial Reels and other tools that can help expand reach.Provide simple, actionable reporting on
what worked, what didn't, what we learned and what we should try next.
Creative Thinking & Brand BuildingStay current on social media trends, platform changes, emerging formats and content best practices.Translate relevant trends into ideas that feel appropriate for Anne Mulaire rather than simply following what everyone else is doing.Proactively identify content opportunities and bring ideas forward
without waiting for a brief.Think beyond individual posts to help develop recurring content series and recognizable formats that audiences can associate with Anne Mulaire.Balance short-term performance with long-term brand building, ensuring content feels engaging without compromising the brand's identity.
What We're Looking ForHands-on experience creating and managing social media content for a brand, business or organization.A
strong visual eye
and understanding of what makes content feel polished, engaging and native to social.Comfortable filming and creating content yourself using a smartphone and/or camera.Strong short-form video editing skills and familiarity with tools such as
CapCut, Canva, Adobe Creative Suite or similar platforms.Strong understanding of Instagram and Facebook, including Reels, Stories and emerging platform features.Understanding of
hooks, pacing, storytelling and retention
in short-form video.Strong copywriting and communication skills.A
creative and analytical mindset
— you care about the idea and execution, but you also want to know whether it worked.Comfortable reviewing performance data and turning insights into better content.Highly organized and able to manage a consistent publishing schedule.Self-motivated and comfortable identifying opportunities and taking initiative.Able to balance multiple priorities in a fast-moving environment.
Nice-to-HaveExperience in
fashion, lifestyle, beauty, retail or another visually driven category.Experience creating paid social advertising creative.Experience with Meta Business Suite and Ads Manager.Photography or videography experience.Experience working with creators, influencers or UGC.Understanding of e-commerce and how social content can support product discovery and conversion.Knowledge of sustainable fashion, Canadian manufacturing or ethical production.
What Success Looks LikeSuccess in this role means Anne Mulaire's social channels consistently feel
active, engaging, recognizable and worth following.
We want to see:A consistent flow of high-quality social-first contentIncreased reach and engagement from our target audienceStronger Reels performance, watch time, shares and savesGrowing engagement and conversation within our communityMore effective use of founder, product, styling, educational and behind-the-scenes storytellingA steady pipeline of fresh creative ideas and experimentsStronger creative that can support both organic and paid socialClear learnings about what our audience responds to and continuous improvement based on those insights
Most importantly, we're looking for someone who can help make Anne Mulaire feel like a
living, breathing brand online
— not simply a feed of product posts.
Anne Mulaire is an equal opportunity employer. We strive to make employment decisions based on merit, skills, and qualifications. We are committed to creating an equitable, diverse, and inclusive workplace where all team members feel valued, included, and respected.
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