Digital Engagement Manager

CCCI is a dynamic faith-based media organization passionate about sharing the gospel of Jesus Christ. Our purpose is to reveal the transforming story of Jesus through inspiring and innovative media to anyone, anywhere, anytime. We are committed to sharing inspiring stories of faith, igniting compassion through service, and innovating together with trusted partners.Purpose of position
Guided by these values, the Digital Engagement Manager strategically leverages digital platforms, data, technology, storytelling, and marketing innovation to increase revenue, acquire and retain donors, strengthen supporter engagement, and maximize stewardship of the resources entrusted to Crossroads. This position acts as a strategic driver of ministry impact and sustainable revenue growth to advance the purpose of CCCI.We are seeking an individual who will thrive in a highly collaborative environment, is proficient in digital fundraising, and will be excited about merging their faith and skills in their work.Responsibilities
In this role, you will be responsible to:Provide leadership for CCCI digital fundraising and marketing ecosystem, ensuring that every digital channel is intentionally integrated into a cohesive strategy that moves people through a pipeline of awareness, engagement, relationship to faithful financial partnership.Develop and execute an integrated annual digital marketing strategy aligned with Crossroads’ strategic plan, fundraising priorities, audience needs, and ministry objectives designed to maximize the financial contribution of digital channels.Collaborate on integrated digital campaigns across all relevant platforms, ensuring consistency of message, creative, audience targeting, timing, and calls to action.Collaborate with multiple departments to build and optimize digital experiences that guide individuals from first contact through engagement, conversion, giving, retention, and long‑term partnership.Evaluate and implement technologies, platforms, automation, artificial intelligence, and emerging digital tools that increase effectiveness, efficiency, reach, and revenue.Establish dashboards, reporting systems, and KPIs that provide clear insight into digital performance, revenue, acquisition, conversion, retention, and return on investment so that decisions are informed by evidence and measurable outcomes.Provide coaching on the benefits of being agile using the performance results to experiment with approaches and technologies for continuous improvement of results.Specific Duties
Develop scalable donor acquisition and revenue‑generation programs, including paid search, social advertising, display, retargeting, video advertising, and other digital channels.Lead integrated digital fundraising campaigns and optimize online giving conversion for annual giving, special appeals, seasonal opportunities, emergency needs, ministry initiatives, and strategic priorities.Improve donation forms, landing pages, mobile giving, messaging, offers, and calls to action to ensure they are user centric.Develop measurable donor conversion funnels to grow email and digital audiences.Use behavioural, demographic, engagement, and giving data to create personalized and automated donor experiences.In collaboration with the Director of Marketing, determine and allocate resources toward the highest‑performing revenue and donor acquisition opportunities.Provide reports to the CDO on digital fundraising to include KPIs and ROI, variance analysis, and strategic recommendations based on results.Regularly research, evaluate and test emerging digital platforms, technologies, AI applications, fundraising innovations, and audience engagement opportunities.In collaboration with the Director of Marketing, when needed select, brief, manage, and evaluate digital agencies, technology partners, media providers, consultants, and other external resourcesOther duties as requiredQualifications and experience
Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, Fundraising, Nonprofit Management, or a related fieldAdditional education in the areas of Digital Marketing, Fundraising, Analytics and/or Business Strategy is an asset5+ years of progressive experience in digital marketing, digital fundraising, performance marketing, or a related discipline.Demonstrated success in developing and executing digital donor acquisition strategies resulting in revenue and donor growthExperience managing multi‑channel digital campaigns and budgets.Experience with digital analytics, performance measurement, audience segmentation, and conversion optimization.Experience with marketing automation, CRM systems, email marketing, online giving platforms, and digital advertising.Experience leading cross‑functional teams and external vendors.Experience in the nonprofit, charitable, ministry, media, or Christian communications sector is an asset.Required Skills
Digital Engagement skills to include excellent knowledge of:Search engine marketing and optimization.Website and landing‑page optimization.Social media marketing.Email marketing and automation.Google Analytics or comparable analytics platforms.A/B testing and conversion rate optimization.AI and emerging digital technologies.Digital privacy and applicable regulatory requirements.CRM’s and donor databasesWhat we offer
Competitive benefits program for you and your eligible dependentsGroup RSP matching planGenerous paid time‑off benefitsOpen office, friendly and collaborative environmentCo‑workers who are purpose and mission‑mindedRemote and in‑office working arrangementsCrossroads is an Employment Equity Employer.Accessibility
We want to ensure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know.About Crossroads
Crossroads is a highly respected organization and is Canada’s leader in providing Christian faith and values media content for people of all ages and provides 24/7 Prayer Line support.
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