Medical Marketing Analyst

Job Responsibility: Job Category: Sales & Engineering Shift: Non spécifié Job Location: To be confirmed

REASON OF BEING:

The Medical Marketing Analyst plays a strategic role in understanding markets, customer behavior and campaign performance. Using quantitative and qualitative data, this person actively contributes to the development of fact-based marketing initiatives, supports business decisions and assists the sales team in strengthening Exo-s' position as a CMO leader for medical plastic device.

WHY JOIN EXO-S?

At Exo-s, we don't just manufacture plastic parts, we create innovative solutions that help OEMs solve complex design challenges. Join Exo-s to be at the forefront of our growth strategy, bridging product innovation, sales development, and digital engagement.

RESPONSIBILITIES:

Reporting to the Medical Sales Director, your main responsibilities are to:

• Collaborate with product and sales teams to evaluate campaign performance and recommend optimizations.

• Formulate clear, actionable recommendations based on analysis.

• Conduct competitive analyses and industry studies to build marketing strategies.

• Participate in customer segmentation and customer value modeling.

• Produce dashboards and regular reports for internal stakeholders.

• Contribute to the development of predictive models (e.g. regression analysis, advanced segmentation, marketing attribution).

• Work with BI (e.g. Power BI, Tableau), CRM (e.g. HubSpot) and analytics tools (e.g. Google Analytics, GA4, Zapyrus).

• Define relevant key performance indicators (KPIs), monitor their evolution and ensure their alignment with business objectives.

EXPERIENCE, SKILLS, AND QUALIFICATIONS:

• Bachelor's degree in marketing, business intelligence, statistics, economics, business administration or another relevant field.

• Minimum 2 years' experience in marketing data analysis in a manufacturing or industrial setting.

• Masters Excel, analytical tools and data visualization (Tableau, Power BI, Google Analytics).

• Experience with CRM and marketing automation tools (asset).

• Knowledge of statistical techniques (e.g. A/B testing, regression, clustering).

• Excellent written and verbal communication skills, ability to popularize complex results.

• Critical thinking, analytical rigor, natural curiosity and strong business acumen.

• Strong understanding of market segmentation in the medical device sector.

• Availability to travel to support /participate to trade shows and events