Director Audience Activation Monetization

CBC/Radio-Canada

Shape audience activation and monetization strategy at CBC/Radio-Canada through product leadership, data strategy, and ad experience evolution.This permanent, full-time Director role sits within Digital Media and partners with Media Solutions. You will support audience segmentation, inform monetization data roadmaps, and strengthen CBC and Radio-Canada’s broader digital ecosystem. The hybrid arrangement combines in-office and remote work in Toronto.Key Responsibilities:
Support day-to-day audience segmentation activitiesInform monetization data strategy and roadmapsActivate first-party audience data to generate revenueEstablish testing practices for ad experiencesCreate product synergies across the digital ecosystemRequirements:
Five to seven years leading progressively in media or advertisingExpertise in advertising, digital transformation, and consumer behaviourAdaptability and resilience during organizational changeSuperior relationship management and strategic negotiation skillsBilingual French and English proficiency highly desirableBring monetization, audience data, and strategic relationship leadership to CBC/Radio-Canada’s evolving digital products.
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