Brand Consultant

Job Responsibility:

What you'll do

Embracing and driving change is critical to Canadian Tire Corporation's success. We are relentlessly focused on innovating at every level of our business, investing in new technologies and products, and doubling down on the best talent to drive the company forward. Our Consumer Brands team is a great example of this as it brings together all the Owned Brands from across our family of companies to drive our growth strategy. We are providing Canadians with unprecedented innovation, value and excitement through great new brands such as PADERNO, Vermont Castings, PWRPOD, and Type A, and the renovation of long-established brands such as Motomaster and Mastercraft.

Brand Management is at the core of what we do within the Consumer Brands group, and a fundamental training ground for those looking to build their Marketing careers, and leadership capabilities. The strategic components that are required to build and manage our Owned Brands are an essential part of differentiating Canadian Tire as a retailer in the Canadian marketplace and beyond. Given the General Management nature of Brand Management, there is significant interaction with key cross-functional partners, notably Customer Insights, Product Development, Merchandising, E-Commerce, Strategic Marketing and Quality Assurance. The Brand Consultant role is a great entry point to learn the principles of brand management, how to build and sustain strong brands, and execute action plans to achieve short and long-term goals.

The Brand Consultant will support the development and execution of annual and multi year brand plans, including shared growth and financial targets designed to build equity and strengthen the brand's financial contributions. This role will specifically support key brands and strategies within the Auto, Fixing, Active, and Yard brand team.

Key responsibilities include:

• Supporting the execution of brand management plans, strategic brand initiatives, and decisions by driving to key insights through in-depth competitive, consumer, shopper, financial and assortment analysis.

• Supporting key processes including assortment planning, financial planning and forecasting, business performance reporting, cross-functional and agency briefings (e.g. content, packaging design, in-store POP, etc), and overall brand stewardship.

• Supporting alignment and decision making across teams through key integration points with Merchandising, Product Development, Strategic Marketing, Loyalty, Packaging, Store Operations and other relevant functions.

• Building and maintaining select external relationships such as partner agencies as required.

• Assisting in new brand development or implementation by integrating strategic and executional efforts across the organization.

• Leading packaging design development and execution to drive breakthrough impact at shelf, while ensuring brand standards are met.

• Working closely with core cross-functional and external partners throughout the product development cycle to build brand assortment plans, launch innovation, and ensure execution within brand guidelines.

• Spearheading Legal (Intellectual Property) claims as relevant across the portfolio in support of Marketing objectives and related to the respective portfolio.

• Monitor and communicate operational expenses to ensure projects are completed on time and on budget.

• Contribute to professional development efforts through ongoing development, attending relevant conferences and continuing education courses.

What you bring

• Undergraduate Degree in Business and/or experience in a related field.

• 2 to 3 years of work experience which can include co-ops, internships, and/or summer placements.

• Strong business acumen with the ability to think analytically and experience with data-driven decision-making.

• Entrepreneurial spirit and ability to think creatively to solve problems.

• Proven ability to formulate recommendations based upon a variety of comprehensive data sets, and assessment of risk/rewards. Experience building business cases is an asset.

• Strong relationship-building skills with the ability to collaborate cross-functionally to drive influence and negotiate.

• Project management experience, with the ability to lead cross-functional projects independently across a diverse set of stakeholders - Product Development, Communications, Merchants etc.

• Strong oral and written communication skills, including the ability to comfortably and effectively present in front of different types of audiences.

• Customer-focused mindset, with experience interpreting customer research of market/brand perceptions, consumer behaviour and the purchasing journey.

• Advanced user of MS Suite of Products

Hybrid

At Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

#LI-UH1

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.