General Manager

Location:
Toronto, Ontario (GTA) | Regular in-office presence required
Engagement:
Full-time
Reports to:
Founder & CEO, Spencer Xu
Leads:
Functional leaders across Product, Growth & Marketing, Finance, and Operations;
senior on-site leader of the Canadian office
About Snaplii
Snaplii is a North American fintech company with offices in Toronto and Silicon Valley. Our consumer wallet helps people save on everyday spending at 500+ brands, with over $100M in annual transaction volume and 200,000+ users. We are Series B, have raised more than $20M, and are profitable.
Building on that wallet, we are developing agent-ready payment capabilities that let AI agents make purchases on behalf of users, under the user's authorization and spending controls.
The Opportunity
We are hiring a hands-on General Manager to lead Snaplii's day-to-day operations and serve as the senior on-site leader of our Canadian office. You will manage functional leaders, resolve cross-functional issues, drive business performance, and hold teams accountable for execution across our consumer wallet business and AI payments initiatives.
Working within agreed goals, budgets, and decision-making authority, you will keep the business moving independently when the CEO is travelling or focused on fundraising and strategic partnerships. This role requires a regular in-office presence in the Greater Toronto Area.
What You Will Do
Run the business day to day
Serve as the senior on-site leader of the Canadian office and own its operating rhythm: weekly business reviews, team goals, priorities, and follow-through.
Within agreed goals, budgets, and decision-making authority, set priorities, allocate resources, and make people decisions independently.
Escalate to the CEO only what falls outside that authority.
Own the numbers
Track and improve revenue, costs, transaction volume, and margins with the Finance team.
Own the user funnel from acquisition to activation and repeat purchase;
find where it leaks andfix it.
Build and maintain the core metrics dashboard the company runs on.
Lead and align the team
Manage the leads of Product, Growth & Marketing, Finance, and Operations, and set clear goals for each.
Drive cross-functional projects to completion, resolving conflicts and trade-offs between teams.
Build a high-performing team by identifying talent, evaluating performance, addressing underperformance and people conflicts directly, and ensuring the right people are accountable for the right outcomes.
Build execution discipline: clear owners, deadlines, and accountability for results.
Keep operations reliable
Oversee customer service, merchant relationships, transaction fulfillment, payment risk controls, and overall operational reliability.
Work with compliance advisors and banking partners to keep operations compliant.
Turn recurring work into clear SOPs so the business does not depend on any one person.
Partner with the CEO
Organize product, operations, finance, and people in Canada to deliver on the AI payments partnerships the CEO brings in.
Report business performance, risks, and decisions to the CEO on a regular cadence.
Translate company strategy into quarterly operating plans and budgets.
What matters most:
ownership, cross-functional execution, and sound business judgment backed by data.
Required Qualifications
Experience in product, growth, or business operations at an internet or consumer technology company.
Has managed multiple functional teams, directly or through their leads, and been accountable for business results. Managing a single team alone is unlikely to be enough.
Hands-on people management: has handled underperformance, difficult personnel decisions, and conflicts between teams.
Comfortable with financial statements and business data: revenue, costs, unit economics, and conversion funnels.
A track record of driving outcomes across several functions, including teams that did not report to you.
Strong ownership: able to run the business independently for weeks at a time and be accountable for results.
Professional working proficiency in English and Mandarin, used daily to lead the team and work with partners.
Able to work in-office in the Greater Toronto Area on a regular basis.
Preferred Qualifications
Experience in fintech, payments, digital wallets, e-commerce, or marketplaces.
Experience at a startup or scale-up of roughly 20–200 people.
Experience working with banking partners, compliance, or risk teams.
Compensation
Base salary:
CA$160,000 – 200,000
Total compensation:
up to CA$300,000 annually, including performance bonus and stock options
Snaplii supports Canadian work permit applications for qualified candidates, depending on role requirements and immigration eligibility.
Your First 90 Days
Days 1–30:
Learn the business, products, and numbers;
meet every team lead;
take over the weekly operating rhythm.
Days 31–60:
Lead the team and run operations independently;
identify the top three operating problems and set team goals to address them.
Days 61–90:
Run the Canadian office for several weeks with the CEO away: resolve daily issues, push key projects forward, handle people issues, and deliver results on time. Present a 6–12 month operating plan and budget.
Long-term performance:
The business and AI payments delivery stay on track whether or not the CEO is in Canada.
Why Snaplii
Lead the operations of a profitable, growing fintech company as its senior on-site leader, work directly with the CEO, and own the results end to end.
Additional Information
This posting is for an existing vacancy.
We use AI tools to help screen and assess applications. Hiring decisions are made by people.
Accommodations are available on request for candidates taking part in all aspects of the selection process.
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