Ecommerce Content Specialist

We are seeking a passionate eCommerce Content Specialist with a strong understanding of online retail and a keen eye for digital strategy. As a content expert, you will play a key role in managing, creating, and optimizing content across our eCommerce platform. The successful candidate will report directly to the eCommerce Content and Merchandising Manager for performance management, professional development, and overall objective setting. The role will also work closely with the eCommerce Merchandising Manager to ensure alignment between business priorities, promotional calendars, and content initiatives that support company objectives.What You’ll Do
Plan, write, update, and optimize eCommerce content in both French and English.Ensure the quality, accuracy, consistency, and relevance of content published across digital platforms.Serve as the eCommerce content expert and recommend the most effective merchandising and content strategies based on business and marketing priorities.Plan and execute quality assurance reviews prior to publication to ensure content integrity.Ensure compliance with editorial standards, visual guidelines, and brand standards.Collaborate with Design, UX/UI, Web Integration, Marketing, and Merchandising teams to plan and deliver required content.Act as the primary point of contact for the collection and validation of information and digital assets.Coordinate content production requests and ensure deadlines are met.Plan and oversee projects assigned to the creative studio to ensure timely delivery of required visual assets.Act as a liaison between the eCommerce team and the studio to ensure alignment of requirements and deliverables.Develop and communicate comprehensive, well-structured creative briefs to designers and creative partners.Provide recommendations to improve the quality, relevance, and effectiveness of digital content.Support merchandising initiatives by developing and optimizing content related to categories, brands, campaigns, and seasonal events.Work closely with the eCommerce Merchandising Manager to ensure content strategies align with commercial priorities.Contribute to identifying opportunities to enhance customer experience and the commercial performance of digital platforms.Act as a trusted advisor to Marketing, Merchandising, and eCommerce teams on all content-related matters and content presentation best practices.What You Bring
University degree or college diploma in eCommerce, Marketing, Communications, Journalism, or a related field.Minimum of three years of experience in a digital content, eCommerce, or digital marketing role.Experience in a retail or eCommerce environment is considered a significant asset.Bilingualism is essential, with excellent written communication skills in both French and English.Strong understanding of eCommerce principles and best practices.Experience with a Content Management System (CMS) is an asset.Proficiency with Microsoft 365.Knowledge of GA4, Google Search Console, or other analytics platforms is an asset.Experience with Figma, Adobe Creative Cloud, or other digital collaboration tools is an asset.Excellent organizational skills and strong ability to manage multiple priorities.Strong attention to detail.Highly motivated and results-driven, with the ability to meet tight deadlines.Self-starter with a proactive mindset.Strong collaboration and interpersonal skills.Ability to thrive in a fast‑paced and continuously evolving environment.We’re always looking for great talent!In addition to competitive pay, we offer:
Comprehensive benefits and retirement programsContinuing Education ProgramsOther perks to support your well‑beingCareer growth opportunities and product discounts#LI-MM2This posting represents an existing vacancy within our organization. We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.About Us
Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well. Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.. Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity‑seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs. We are one of Canada’s most admired and trusted companies. With world‑class owned brands and exciting market‑leading merchandising strategies, we are continually innovating with purpose: to excite and serve Canadian customers from coast‑to‑coast. We are connected to communities, big and small, from coast‑to‑coast, offering products and services that reflect the diverse nature of every one of them. From sports to outdoors, automobiles to homes, we know and understand life in Canada like no other retailer can. We are always on the lookout for curious, creative people who are able to navigate and excel in a rapidly evolving retail environment. If you’re ready to take on new challenges – be it in digital, IT, marketing, data & analytics, merchandising, or one of the many other roles we have – there is a place for you here.
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