Chief Product Officer

Position Title:
Chief Product Officer/ VP of Product
Job Class:
Full Time
Work Location:
Toronto, ON
About the CompanyWELLSTAR, a majority-owned subsidiary of WELL Health Technologies Corp., is Canada's leading provider of healthcare-focused technology solutions. WELLSTAR’s comprehensive range of products and solutions are designed to streamline care delivery, integrate fragmented healthcare systems more seamlessly, reduce provider burnout, and improve patient healthcare experiences and outcomes.
Position SummaryAs the VP of Product, you will lead our product strategy efforts for our product lines across the WELL ecosystem. You will be responsible for defining the product roadmap, ensuring alignment with business goals, and leading a cross-functional team to deliver exceptional products that meet the needs of our customers.
The ideal candidate will have a deep understanding of the healthcare industry, particularly in EMRs and AI technologies, and a proven track record of driving product innovation from concept to launch.
Here's what you bring
The vision.
You develop clear, compelling product strategies and roadmaps that align with business goals across multiple product lines. You identify market opportunities before they become obvious.
The leadership.
You build, mentor, and inspire high-performing product teams. You foster accountability and a culture where excellence is the standard, not the aspiration.
The domain expertise.
You have deep knowledge of EMR systems, healthcare workflows, and regulatory requirements. You understand what good looks like in healthcare software -- and you raise the bar to match it.
The customer instinct.
You are relentlessly focused on the end user. You gather feedback, conduct research, and ensure customer pain points drive product decisions, not the other way around.
The technical fluency.
You understand AI technologies, software development processes, and agile methodologies. You translate complex technical concepts into clear, actionable direction.
The collaborative edge.
You work seamlessly across engineering, operations, sales, and professional services. You bring teams together and keep product development on time and on target.
The eye for design.
You have a genuine affinity for clean, intuitive UX. You can spot friction in a user flow instantly and advocate for interfaces that feel effortless.
The standard.
You hold yourself and your team to an exceptionally high bar. Details matter to you. You don't ship mediocre, and you don't accept it from others.
The executive hunger.
You are ambitious, driven, and never satisfied with good enough. You champion WELL's product with conviction, to customers, partners, and internally, and you set the tone for everyone around you.
Why WELLSTAR? Why join us?WELLSTAR is a leading healthcare technology company dedicated to reshaping healthcare through digital enablement. We provide a comprehensive, holistic solution for healthcare providers across Canada, with over 40% of practitioners currently using our products and services. Our solutions serve primary care physicians, specialist physicians, health systems, and public sector organizations through a complete suite of solutions, including billing and practice management systems, electronic medical records (EMRs), digital health applications, and digital health network solutions.
As a majority-owned subsidiary of WELL Health, WELLSTAR continues to drive innovation and transformation in the Canadian healthcare landscape, reducing administrative burden and empowering providers to deliver better patient outcomes through advanced technology solutions.
What you will be doing
Product Strategy and Vision:
Develop and communicate a clear product vision and strategy across multiple product lines that aligns with the company's overall mission and goals. Identify market opportunities and define product positioning.
Executive Leadership and Advocacy:
Serve as a passionate champion for WELLSTAR's product vision, both internally and externally. Drive a culture of excellence and ambition across the organization, advocating for the product with customers, partners, investors, and industry stakeholders. Set a high bar for performance and continuously push the team to identify bold opportunities that differentiate WELLSTAR in the market.
UI/UX Design and Improvement:
Champion user-centered design principles and ensure the EMR products deliver exceptional user experiences. Conduct user research, gather feedback, and analyze data to identify areas for improvement and innovation in UI/UX. Collaborate with designers to create intuitive, visually appealing, and functional interfaces that enhance user satisfaction and productivity.
Roadmap Development:
Create and maintain a comprehensive product roadmap across multiple product lines that outlines short-term and long-term product goals. Prioritize features and enhancements based on market needs, competitive landscape, and business impact.
Team Leadership:
Lead, mentor, and inspire a high-performing product management team across multiple product lines. Foster a collaborative and innovative culture that drives excellence and accountability.
Customer Focus:
Act as the voice of the customer by gathering and analyzing feedback, conducting market research, and staying abreast of industry trends. Ensure that customer needs and pain points are addressed in the product development process.
Cross-Functional Collaboration:
Collaborate with engineering, operations, professional services and sales to ensure seamless product development and launch. Coordinate efforts to deliver products on time and within budget.
Product Development:
Oversee the entire product lifecycle from concept to launch across multiple product lines. Ensure rigorous testing, quality assurance, and compliance with regulatory standards.
AI Integration:
Leverage AI technologies to enhance product capabilities. Identify opportunities for AI-driven innovation and lead initiatives to incorporate AI into product offerings.
EMR Expertise:
Maintain a deep understanding of EMR systems, interoperability standards, and regulatory requirements across multiple product lines and multiple geographies. Ensure that products comply with healthcare regulations and support seamless integration with existing EMR systems.
Performance Metrics:
Define and track key performance indicators (KPIs) to measure product success. Use data-driven insights to make informed decisions and drive continuous improvement.
You have
Bachelor's degree in computer science, Business, Healthcare Administration, or a related field.
10+ years of product management experience, with at least 5 years in a leadership role within the healthcare software industry.
In-depth understanding of EMR systems, healthcare workflows, and regulatory requirements is highly desirable.
Experience with AI technologies in healthcare is highly desirable.
Proven ability to lead and motivate teams. Strong interpersonal skills and the ability to build relationships with stakeholders at all levels.
Demonstrated ability to develop and execute strategic product plans. Strong analytical and problem-solving skills.
Passion for understanding customer needs and delivering products that exceed expectations. Experience with user-centered design and usability testing.
Excellent verbal and written communication skills. Ability to articulate complex ideas and influence decision-making.
Familiarity with software development processes, agile methodologies, and project management tools.
Ability to understand complex technical and business concepts and translate them into easily understandable and persuasive content.
Highly organized and able to manage multiple priorities and deadlines effectively.
Strong interpersonal skills and the ability to collaborate with cross-functional teams.
Self-motivated, proactive, and able to work both independently and as part of a team.
The salary for this position falls within a defined range and will be determined based on several factors, including the candidate’s experience, qualifications, skills, and the needs of the organization. At WELL, we are committed to fair and equitable compensation and aim to provide a competitive salary that reflects the value and expertise of the successful candidate.
WELL is committed to fostering a diverse, inclusive, and accessible workplace. We welcome and celebrate the diversity of applicants and team members across ability, race, gender identity, sexual orientation, and lived experience. We strive to create an environment where differences are valued and contribute to our collective success – this is the WELL Way.
This recruitment process uses automated tools, including artificial intelligence, to help review applications. Qualified human decision-makers review these results and make all final hiring decisions.
WELL has been independently certified as a Great Place to Work® by the Great Place to Work Institute® Canada. This recognition reflects our commitment to building a workplace culture rooted in trust, inclusivity, and employee well‑being. It also aligns with our Healthy Place to Work pillar and the priorities outlined in our annual
Sustainability Impact Report.
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