Senior Social Strategist

Agency:Critical Mass
Job Function:Strategy and Planning
Job Subfunction:Account Planning and Brand Planning
Job Description:As a Senior Social Strategist at Critical Mass, you’ll be the strategic lead driving social initiatives for key organizational clients. The right candidate for this role will know how to mine complex data sets, then research and transform them into actionable strategic playbooks, while also understanding how to develop and execute strategic organic content concepts that drive real business results. You’ll work in a collaborative, best-practice-focused environment where social expertise is celebrated and ownership is rewarded.
You Will:
Develop comprehensive social audits, competitive analyses, and strategic recommendations that serve as the foundation for integrated social strategies and playbooks
Define content pillars, themes, and platform-specific strategy that guides content development and social impact
Create and document strategic plans with meticulous attention to detail, ensuring clear implementation roadmaps and rigorous tracking mechanisms
Partner closely with internal creative teams and external partners to translate strategy into compelling organic content concepts
Provide strategic briefings and recommendations to clients, demonstrating strong presentation and communication skills across stakeholder levels
Coordinate cross-functionally with creative teams to ensure strategic alignment and campaign cohesion
Manage ongoing social media operations including monthly reporting, performance briefings, and content optimization recommendations
Utilize social listening tools and analytics platforms to inform strategy, manage community, and measure impact
Support the maintenance and optimization of brand social accounts and content calendars in partnership with team members
You Have:
4-6+ years of demonstrated experience in organic social media strategy and content development with progressively increased responsibilities
Proven ability to take complicated data sets, research, and insights and translate them into clear, actionable strategic direction
Deep expertise across all major social platforms with a keen understanding of organic content nuances, best practices, and platform-specific content strategy
Strong strategic mindset paired with the ability to work creatively: you can speak “creative” regardless of whether or not you’re making it
Excellent organizational skills with the ability to manage multiple projects, create detailed plans, and follow through with precision and attention to detail
Hands-on experience with social media management software platforms (Sprout Social, Sprinklr, Hootsuite, Emplifi, or equivalent)
Experience with social listening tools and competitive analysis platforms (e.G. Talkwalker, Brandwatch)
Demonstrated client-facing capabilities with the ability to communicate strategically and professionally with stakeholder groups
Ability to work collaboratively across functions and to communicate effectively with creative teams and production partners
Salary Range: $80,000 - $100,000 CAD
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
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