Specialist, Marketing Data & Web Operations

Find Your Limitless with Reliance
By joining Reliance as an
Specialist, Marketing Data & Web Operations, you’ll become an important Team Member and will be provided with the tools you need to succeed. We have ambitious growth plans and are looking for Team Members who want to grow with us. At Reliance, we pride ourselves on the fact that we provide limitless opportunities for growth and we encourage it by rewarding our Team Members for their success in many ways. If you’re ready to find your limitless – join us!What do we offer?
The tools you need to succeed – including the tools for the job as well as training and development programsA successful and knowledgeable team to be part of and learn fromCompetitive base pay plus the ability to earn more tied to your success – the only limit is your potentialA great benefits plan for you / your familyCareer paths so you can advance in the companyAwarded Canada’s Most Admired Corporate Cultures with a proudly diverse and inclusive teamWhat will you do?
Marketing Data & Reporting:
Maintain marketing dashboards and weekly performance reports across email, web and paid channels.Pull and prepare customer segments and audience lists for marketing campaigns.Monitor data feeds between our billing system, CRM and messaging platform, and flag issues before they affect customers.Run regular data quality checks and keep KPI definitions and documentation up to date.Support the analysis of campaign and A/B test results.
Billing & Payment Communications:
Manage the day-to-day operation of customer billing messages, including accounts receivable reminders, credit card expiry notices and pre-authorized payment (PAP) rejection notices.Monitor every billing send daily and resolve or elevate failures quickly.Partner with Credit & Collections and Finance to keep messaging accurate, timely and aligned with policy.Test and QA changes to billing message templates, triggers and data before they go live.Track payment recovery results and suggest improvements to timing, channel and wording.
Web Administration:
Administer our content management system across the Reliance Home Comfort website and regional brand sites.Publish and update pages, manage redirects, forms and metadata, and keep site content current.Run routine site checks for broken links, form errors and accessibility issues.Manage user access and permissions for web tools.Act as first point of contact with our web development partners, logging issues clearly and following them through to resolution.Support the technical setup and QA of website A/B tests.
Collaboration & Continuous Improvement:
Work closely with Lifecycle, Digital Product, Paid Media, SEO and Content team members to deliver on shared priorities.Use AI-enabled tools to automate repetitive tasks and improve how the team works.Document processes so the work can be covered during absences and handed over smoothly.
What do you bring?
Diploma or Bachelor’s degree in Marketing, Business, Computer Science, Information Systems, Analytics, or a related field.1–3 years of experience in digital marketing operations, marketing analytics, web administration, CRM, or a related role. New graduates with relevant co-op or internship experience are encouraged to apply.Working knowledge of Excel;
experience with SQL or a willingness to learn is a strong asset.Experience with a content management system such as WordPress, Sitecore, Optimizely, Contentful, or similar.Solid understanding of HTML, CSS and JavaScript.Familiarity with Google Analytics 4, Google Tag Manager, and reporting tools such as Power BI or Looker Studio.Exposure to email or marketing automation platforms such as Salesforce Marketing Cloud, Braze, or similar is an asset.Strong attention to detail and a methodical approach to testing and QA.Ability to manage multiple priorities, meet deadlines, and know when to elevate.Clear written and verbal communication skills.Awareness of privacy and anti-spam requirements, such as CASL, is an asset.Experience leveraging AI-enabled tools to improve workflows and analysis is considered an asset.Experience in home services, subscription businesses, utilities, telecommunications, or other complex B2C industries is considered an asset.Why Reliance?
As a leader in home services and energy efficient solutions for over 60 years, Reliance Home Comfort® (Reliance) is committed to being the Destination of Choice by delivering exceptional experiences for customers seeking comfort and team members seeking a rewarding, inclusive workplace. With over 2 million customer relationships, Reliance is a trusted source and has become one of Canada’s largest providers of water heaters, furnaces, heat pumps, air conditioners, water purification, plumbing, protection plans, smart home, electrical, and EV chargers. Headquartered in Toronto, Reliance employs a workforce of over 2,700 Team Members across 28 branches in Canada and two locations in the United States. Reliance has been certified as a Great Place to Work in 2024 and has been recognized as one of Canada's Most Admired Corporate Cultures by Waterstone Human Capital, for eight consecutive years since 2016. Reliance remains focused on sustainability, workplace safety, diversity, inclusivity, and prudent governance.This posting is for an existing vacancy.We use AI enabled tools to support parts of our selection process;
however, every hiring decision is reviewed and finalized by our people.Reliance Home Comfort is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds including minorities and those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.For more information, please visit
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