Multimedia Content Producer

Reports To:
Director of GTM Strategy, Lodestar DigitalTravel:
Occasional off-site filming and client visitsAbout the Role
Great stories don't tell themselves. That's where you come in.We're looking for a Multimedia Content Producer with excellent writing skills, creative storytelling instincts, and an interest in bringing ideas to life across different formats.At Lodestar Digital, you'll work with a diverse range of clients to create compelling branded content, from editorial articles and interviews to social media and video. Writing and storytelling will be at the heart of your role, with opportunities to contribute to multimedia production and digital campaign execution.We're looking for someone who's creatively curious, plugged into digital culture, and excited to develop their skills while producing content that connects with audiences.Key Responsibilities
Branded Content & Editorial
Research, write, and edit branded articles, features, social content, and campaign copy.Develop original story angles, conduct interviews, and turn client briefs into compelling editorial content.Adapt writing styles and messaging for different brands, audiences, and platforms.Manage content from initial concept through editing, approvals, and publication.Video & Multimedia Production
Capture and edit video content for branded campaigns and social platforms as needed.Attend occasional off-site shoots to film client interviews, behind-the-scenes footage, and other original content.Contribute creative ideas for short-form video and multimedia storytelling.Digital Campaigns & Project Coordination
Coordinate the setup and launch of paid content campaigns through Meta Ads Manager and LinkedIn Campaign Manager.Organize campaign assets, timelines, approvals, and deliverables to ensure smooth execution.Collaborate with Lodestar Media teams to align content and campaign execution with client objectives.Skills & Experience
Excellent writing and editing skills, with the ability to create engaging, well-structured content for digital audiences.Strong creative storytelling instincts, including finding compelling angles, conducting interviews, and developing original content ideas.Experience creating digital content, with an understanding of how to adapt stories for different audiences and platforms.Basic video production and editing skills, with the ability to capture quality footage and produce engaging short-form content.Familiarity with creative software, such as Adobe Premiere Pro, CapCut, Canva, Adobe Creative Suite, or similar tools.Strong organizational and project management abilities, with the confidence to manage multiple clients, deadlines, and deliverables.An understanding of social media and digital content trends, including what makes content engaging and relevant.Strong communication and collaboration skills, with a proactive approach to working with clients, conducting interviews, and contributing creative ideas.An interest in digital advertising, with a willingness to learn campaign setup and execution across platforms like Meta and LinkedIn.Nice to Have
Familiarity with Canadian Press (CP) style and editorial standards.Experience in journalism, branded content, digital publishing, or a creative agency environment.Hands-on experience with Meta Ads Manager or LinkedIn Campaign Manager.Experience creating short-form video for Instagram Reels, TikTok, or other social-first platforms.A portfolio of writing, video, or other creative work.Why Join Lodestar Digital?
You'll have the opportunity to work across different brands and industries, develop original stories, and see your work come to life across editorial, social, and digital campaigns.Much like you, we are more than just one thing.We’re a community-focused, integrated media company with decades of experience in the communities we serve. We’re a collection of award-winning print and digital channels, exclusive events, and premier publications in business, lifestyle, local news, and real estate.And we’re also the largest media organization by audience reach in BC.We exist to bring people together, to inspire conversation, and to champion individuals, businesses, and communities across the province. But, above all, we’re simply here to be the ultimate guide for every kind - and for every aspect - of every Canadian.Oh, and we’re a really great place to work.
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