Strategic Marketing Leader BPP

Join BPP, part of Lyceum Education Group, as a strategic Head of Marketing. Lead initiatives to enhance growth and brand awareness in North America, with a focus on British Columbia. This leadership role involves executing a robust marketing strategy and building a high-performing marketing function from the ground up. Collaborate with the Group marketing teams to adapt approaches that fit local market dynamics while leveraging technology and data for decision-making. A combination of strategic vision and analytical skills is crucial for this role. Key Responsibilities:

• Develop and implement regional marketing strategies
• Drive brand awareness and market penetration
• Leverage marketing automation and data analytics
• Establish KPIs and reporting frameworks
• Forge impactful partnerships in priority segments

Requirements:

• Senior marketing leadership experience necessary
• Proven track record building marketing capabilities
• Deep understanding of automation and CRM
• Commercial focus with revenue generation impact
• Experience in launching brands in emerging markets

Maximize marketing performance and grow BPP’s brand presence in North America. #J-18808-Ljbffr