public relations officer

Overview

Languages

English

Education

• College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years
• or equivalent experience

Experience

2 years to less than 3 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Work setting

• Business and/or industry
• Advertising, marketing and public relations agency
• Professional association or organization
• Convention centre

Responsibilities

Tasks

• Develop communication strategies
• Implement communication strategies and programs
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Supervise staff
• Plan development projects
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Conduct analytical marketing studies
• Design market research questionnaires
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Deliver presentations at conferences, workshops or symposia
• Maintain and manage digital database
• Provide information to the public through newspaper and magazine columns, articles and radio commentaries
• Promote conference and meeting services or special events
• Plan and arrange for trade shows and exhibits
• Plan and direct advertising and marketing campaigns
• Plan and direct market research studies
• Manage finances or budget
• Develop promotional materials
• Develop and implement marketing strategies
• Develop sponsorship, partnership or fundraising programs
• Manage events
• Consult with clients to determine project needs

Supervision

• 3-4 people

Experience and specialization

Computer and technology knowledge

• MS Office
• MS Outlook
• MS Windows
• MS Excel
• MS PowerPoint
• MS Word
• Spreadsheet
• Quick Books
• Social Media

Area of work experience

• Marketing
• Conference and meeting planning companies
• Communications and public relations

Area of specialization

• Communications
• Brand management
• Digital media
• Publications
• Graphic design

Additional information

Transportation/travel information

• Willing to travel for extended periods

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail
• Ability to work independently

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Organized
• Team player
• Ability to multitask

Benefits

Health benefits

• Dental plan
• Disability benefits
• Health care plan
• Paramedical services coverage

Financial benefits

• Group insurance benefits
• Mileage paid

Other benefits

• Free parking available