Canada Adult Use Sales Director

Drive Canada Adult Use performance with sales strategy, KPI leadership, and market planning across Canopy Growth’s Atlantic provinces.As Regional Sales & Boards Manager, Atlantic, you will lead provincial sales teams toward Canopy Growth’s business objectives. The position combines forecasting, budgeting, business development, and performance management with customer education and brand awareness. You will delegate KPIs, support route management, and ensure product, placement, distribution, and merchandising standards are met across assigned territories.Key Responsibilities:
Achieve revenue, market share, profit, and sales performance objectivesDevelop sales strategies aligned with integrated business planningManage Territory Manager KPIs, tools, routes, and performance indicatorsOversee distribution, placement, pricing, quality, and brand standardsPlan provincial board reviews, submissions, pricing, promotions, and assortmentsRequirements:
Proven record achieving positive team management KPI resultsExperience hiring, training, and mentoring sales professionalsEntrepreneurial mindset and customer-focused sales curiosityAbility to collaborate with diverse internal and external stakeholdersExperience in Beverage Alcohol or related industries is an assetBring commercial leadership, KPI management, and sales planning expertise to Canopy Growth’s Canada Adult Use business.
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