Data Scientist Ii, Marketing Virtual, Ontario Data Science

Thumbtack helps millions of people confidently care for their homes.
Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance, and bigger improvements. We help homeowners know projects to do, when to do them, and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.About the Data Science Team
The data science team empowers Thumbtack to use data to guide business decisions. We collaborate with partners across the company to solve the most analytically challenging problems -- everything from how we set prices across hundreds of local services categories, to evaluating the impact of a new business model on company performance, to identifying early predictors of high-quality customers. We are a tight-knit, intellectually curious team that is committed to improving Thumbtack and improving each other.“Thumbtack offers
abundant opportunities for learning and innovation
while solving real-world challenges
in collaboration with diverse teams .”Director, Product Data ScienceAbout the role
As a Marketing Data Scientist II at Thumbtack, you’ll be expected to leverage your analytical expertise, marketing knowledge, communication and collaboration skills to drive a variety of high-impact projects. You will embed directly with the paid marketing team to help optimize various marketing channels, drive personalization and discover new channels. Outside growth marketing work, you’ll contribute to our broader Data Science team and company data culture by sharing your learnings, partnering with others, and building new capabilities for how we can use data to guide decisions.What you’ll do
Own end-to-end analytics for growth marketing, partnering with Marketing, Finance, and external partners to understand user behavior, define target audiences, measure campaign performance, and forecast and allocate budgets.Translate ambiguous business questions into rigorous analyses and clear recommendations that improve individual campaign performance and optimize the overall marketing channel mix.Design, execute, and interpret experiments and quasi-experiments to enable causal inference and inform high-stakes marketing investment decisions.Partner closely with MarTech, Product Management, and Engineering to scope, build, and evaluate new capabilities—such as developing local market intelligence framework and improvements to customer LTV bidding systems—ensuring measurable performance gains.Develop deep domain expertise in growth marketing measurement, experimentation, customer segmentation, and targeting optimization, and apply that expertise to influence strategy and execution.Collaborate with cross-functional partners to build scalable analytical solutions, tools, and frameworks that unlock sustained growth.Raise the bar for Thumbtack’s data culture by designing, maintaining, and documenting high-quality, trusted data tables and metrics that enable self-serve decision-making across teams.In order to be successful, you must bring
Bachelor’s degree in statistics, mathematics, data science, economics, or a related quantitative field (advanced degree a plus).3+ years of experience in marketing data science, strong understanding of digital marketing and experience with marketing measurement and performance optimization.Advanced SQL skills, proficiency in Python or R, and experience using Looker or similar BI tools to drive insights.Experience working with large and imperfect datasets at scale, and building and applying statistical and/or machine learning models to solve real-world business problems.A passion for problem-solving and critical thinking, with the ability to navigate ambiguity and turn data into clear, actionable insights.Strong business judgment and the ability to identify signal in noisy, imperfect data.Excellent communicator and compelling storyteller, with the ability to listen deeply, explain complex concepts clearly, and influence cross-functional partners.Expected salary ranges
For candidates living in Ontario and British Columbia, the expected total cash compensation (base salary + variable pay, if applicable) range for this role is currently $168,300.00 - $217,800.00.Supporting you at work and beyond
In addition to our virtual-first model, we offer:Paid time offRecharge with PTO, in addition to 20 company-wide holidays each year, including a week-long end-of-year shutdown.Remote work stipend and reimbursements$1,000 USD/$1,400 CAD annual stipend for professional development, self care, office set-up and more. We also provide cell phone and Wi‑Fi reimbursements.Support for parents and caregiversAll parents receive up to 12 weeks of paid parental leave, and birthing parents receive 8 additional weeks, for a total of 20 weeks of 100% paid parental leave (US & CAN).Family formation benefits$30,000 USD/CAD lifetime max reimbursement for family planning.Mental health and financial coaching12 coaching sessions and 12 therapy sessions for yourself and your dependents. We also offer one‑on‑one financial guidance from a financial wellness provider.Thumbtack Bucks$450 USD/CAD quarterly stipend to book a pro on Thumbtack for virtual or in‑person services — anything from home care services to planning a child’s birthday party and beyond.Claude Enterprise (Claude.Ai, Claude Code, Cowork, Claude Desktop, Ask Thumbtack), OpenAI Enterprise ChatGPT & Codex, Cursor, Gemini Enterprise, Granola, Coda AI, Linear, and more.Access varies based on location, team, and role.
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