Gerber Brand Marketing Manager
Nestlé
Lead Gerber brand strategy and innovation at Nestlé Canada in North York, using consumer insights and integrated marketing expertise. This hybrid role shapes plans for Gerber and Get’ems!As Marketing Manager, you will develop 18-month and three-year brand plans within Nestlé Early Childhood Foods. The work spans brand strategy, investment, innovation, renovation, pricing, promotions, communications, and media. You will translate insights into experiences and recommendations that support brand performance.Key Responsibilities:
Develop consumer-led Gerber and Get’ems! brand strategiesLead brand investment strategy and PFME deploymentBuild five-year innovation and renovation roadmapsExecute integrated brand plans across business prioritiesDevelop pricing, promotional, media, and communication strategiesRequirements:
Three to five years of progressive Marketing Manager experienceExperience within a Tier 1 CPG organizationBackground in complex, regulated, consumer-driven categoriesExperience managing brands or portfolios across consumer segmentsOne to two completed full brand planning cyclesBring consumer insight, brand planning, and cross-functional leadership to Gerber marketing at Nestlé Canada’s North York office.
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Develop consumer-led Gerber and Get’ems! brand strategiesLead brand investment strategy and PFME deploymentBuild five-year innovation and renovation roadmapsExecute integrated brand plans across business prioritiesDevelop pricing, promotional, media, and communication strategiesRequirements:
Three to five years of progressive Marketing Manager experienceExperience within a Tier 1 CPG organizationBackground in complex, regulated, consumer-driven categoriesExperience managing brands or portfolios across consumer segmentsOne to two completed full brand planning cyclesBring consumer insight, brand planning, and cross-functional leadership to Gerber marketing at Nestlé Canada’s North York office.
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Vacancy posted 3 hours ago
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