Paid Media Specialist

$66k - $96k per year

Loans Canada

CreditMarketing.Ca (Loans Canada) is hiring a full-time Paid Media Specialist to run and scale campaigns across Google, Bing, Meta, TikTok, and Snapchat. This role combines media buying with hands-on tracking: you'll own campaign performance and understand how data moves from click to lead to revenue. You’ll use AI tools daily to work faster and make better decisions.
This is a remote role for candidates living in Ontario with occasional in-person meetings in Barrie or the GTA and annual company meetups in Montreal. This posting is for an existing vacancy.
Who We AreWe have spent over 14 years connecting Canadians with lending products, as one of the country’s leading lead generation businesses in online lending and automotive finance.
Responsibilities
Manage a 6-figure monthly ad budget
Plan, launch, and optimize campaigns on Google Ads (including YouTube), Bing, Meta, TikTok, and Snapchat
Optimize for CPA, ROAS, and lead quality, not just lead volume
Implement and maintain conversion tracking with Google Tag Manager, server-to-server postbacks, and the Meta Conversions API
Troubleshoot tracking issues and reporting discrepancies
Work with internal teams on landing pages and conversion flows
Use AI tools to analyze performance and produce ad creative that follows financial advertising rules
Requirements
Hands-on experience managing paid campaigns on at least two of: Google, Meta, TikTok, Snapchat
Strong working knowledge of Google Tag Manager, pixel and event tracking, and conversion attribution
Experience with S2S postbacks and the Meta Conversions API
Regular, practical use of AI tools such as Claude or Google Gemini in your work
Fluent written and spoken English
Nice to Have
Experience with lead generation, especially in lending or other regulated financial products
Experience handling financial services ad policies and disapprovals
Familiarity with affiliate and click tracking platforms
Experience with GA4 or similar analytics tools
Familiarity with Canadian privacy and anti-spam law (PIPEDA, CASL, Quebec Law 25)
Salary: $66,000 to $96,000 per year, based on experience
Fully remote within Ontario
Health and dental
3 weeks vacation (including 1 week off around Christmas)
Paid access to AI tools (Claude, Google Gemini)
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Vacancy posted 36 minutes ago

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