Technical Sales Engineer

FANUC Canada Sales Team is seeking a highly motivated, customer-focused
Technical Sales Engineer - General Industry, based in Mississauga, Ontario, to help drive revenue growth and enhance buyer engagement. In this role, the candidate will assess manufacturing automation needs, recommend robotic solutions, and manage technical sales for diverse sectors within the General Industry (GI) market. This person will act as the key technical consultant for clients, helping them optimize their factory automation and production lines with FANUC's world-class robotic technology. This role plays a critical part in translating product capabilities into compelling value stories that resonate with technical and business audiences.
The ideal candidate for the
Technical Sales Engineer - General Industry
position is a technically proficient and customer-oriented professional with a strong commercial mindset. This individual combines engineering expertise with consultative sales skills to evaluate manufacturing processes, review plant layouts, and identify automation opportunities. They confidently recommend and position the most appropriate FANUC robotics automation solutions to meet each customer's specific application. The successful candidate is a trusted technical advisor who can effectively communicate with end users and integrators throughout the sales cycle.
What It’s Done
Actively engage with customers to evaluate manufacturing processes, production layouts and operational bottlenecks and recommend appropriate FANUC robotics automation solutions.
Support District Managers with application feasibility assessments, robot selection, payload calculations, reach analysis, preliminary cycle-time evaluations, and overall solution development while coordinating detailed engineering activities with Applications Engineering resources.
Lead customer‑facing technical sales activities throughout the sales cycle, from opportunity identification, qualification, and solution definition to quotation support, negotiation, and order completion.
Assist integrator partners with technical positioning, solution development, and competitive differentiation, ensuring successful alignment between customer requirements, FANUC technologies, and integrator capabilities.
Identify opportunities to expand the use of FANUC technologies within existing accounts by promoting additional automation solutions, applications, and emerging technologies that support customer growth objectives.
Process customer technical inquiries and provide timely responses regarding FANUC products ensuring exceptional customer satisfaction.
Collaborate with Engineering and Applications teams to define technical specifications aligned with customer requirements and obtain expert technical guidance to ensure accurate and effective solution development.
Actively support and lead product demonstrations, proof‑of‑concept testing, feasibility studies, and customer trials at customer facilities or FANUC locations.
Establish strategic relationships with manufacturing leaders, plant managers, engineering teams, operations personnel, and executive decision‑makers.
Maintain and continuously enhance strong technical expertise in FANUC products, robotics, automation technologies, machine vision, industrial AI, software, manufacturing processes, and industrial applications by staying current with existing and emerging technologies through ongoing training, professional development, and hands‑on application.
Monitor robotics market trends, competitor activities, emerging automation technologies, and customer needs to drive growth opportunities and strategic sales initiatives.
Identify, qualify, and develop robotics and automation opportunities within existing and prospective customer accounts in collaboration with District Managers to support revenue growth and market expansion.
Develop preliminary automation concepts, solution architectures, value propositions, and return‑on‑investment (ROI) analyses to support customer decision‑making and project approvals.
Participate in account planning and strategic sales initiatives by providing technical expertise, application knowledge, competitive intelligence, and market insights.
Work with customers to develop long‑term automation roadmaps and identify opportunities for future expansion of FANUC technologies across their manufacturing operations.
What You Need
Bachelor's degree in Engineering, Robotics, Automation, Mechatronics, Electrical Engineering, Mechanical Engineering, or a related technical discipline or equivalent experience.
Minimum three+ years of experience in industrial automation, robotics, manufacturing, machine building, systems integration, or technical sales.
Proven experience supporting (or selling) capital equipment, robotics, automation systems, or industrial technology solutions.
Experience evaluating customer applications, manufacturing processes, and production requirements to develop effective automation solutions.
Proven ability to deliver technical presentations and product demonstrations.
Experience presenting and discussing automation solutions with multiple levels of customer organizations, including operations, engineering, manufacturing, and executive leadership teams.
Fluency in English (spoken and written) is required
What Would Be Even Better
Proficiency in French is considered an asset.
It’s Your MoveAt FANUC Canada Ltd., we are driven by a deep respect for our people and a commitment to building a workplace dedicated to integrity and excellence. We believe that great careers are built through opportunity, growth, and collaboration—and we’re excited to invite talented individuals like you to explore what’s possible with us.
We offer market competitive pay and benefits programs, as well as opportunities for advancement, knowledge and skill development, and recognition of individual achievements. In addition, we offer the following benefits to our employees:
Life Insurance
Defined Contribution Pension Plan
Short-Term & Long-Term Disability Plans
Tuition Reimbursement
Employee Assistance Program
Generous Holiday & Vacation Program
More information related to benefits offered by FANUC can be found at the hyperlink attached here .
Sponsorship will not be provided for this position
FANUC Canada is seeking a qualified applicant for a Technical Sales Engineer role. The pay range for this position is $ 80,000 - 127,000 CAD per year. The pay range listed is based on both salary and other compensation, including bonuses and profit sharing, that an employee may be paid during their employment with FANUC Canada.
A compensation package offered to a successful applicant will ultimately be determined by consideration of a variety of factors, including, but not limited to, an applicant’s geographic location, educational attainment, and level of experience.
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