Canada Ice Cream Insights Manager

Use consumer analytics and category insights to guide Canadian Ice Cream growth within The Magnum Ice Cream Company’s sales team.The Category Insights Associate Manager analyzes consumer, shopper, and point-of-sale data for portfolio and brand growth. This role translates diverse research into actionable recommendations and compelling stories. Partnerships span Marketing, Customer Development, and Category Strategy.Key Responsibilities:
Analyze point-of-sale trends, performance drivers, category opportunities, and risksDevelop narratives influencing marketing and commercial strategiesIntegrate POS, panel, syndicated, loyalty, and primary researchOversee Nielsen, Numerator, and other syndicated research databasesTrack monthly performance and forecast shareRequirements:
Three to five years in insights, analytics, or related fieldsExperience with large syndicated datasets, POS, and panel dataStrong analytical ability translating data into actionable insightsBachelor’s degree required;
Nielsen and Numerator preferredFoundational CPG understanding and strong storytelling skillsApply consumer analytics, research integration, and storytelling to shape Canadian Ice Cream portfolio and brand decisions.
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