Email Marketing Specialist

Purpose of theRoleReporting to the Email Marketing Manager, the Email Marketing Specialist contributes to the development, optimization, and performance of La Vie en Rose’s email campaigns to support sales growth, customer retention, and the customer experience. The incumbent serves as a subject matter expert by analyzing campaign performance, identifying optimization opportunities, and recommending strategic initiatives. They also coordinate email campaigns and promote best practices to maximize communication relevance, campaign effectiveness, and the customer journey.
Key Responsibilities
Participate in the development, evolution, and execution of email marketing strategies to support growth and performance objectives.
Plan, build, segment, and optimize email campaigns (marketing newsletters, transactional communications, and automated customer journeys).
Manage and evolve the email campaign calendar in line with business priorities, promotions, and marketing objectives.
Collaborate with Content, Creative, Merchandising, and E-commerce teams to ensure consistency in communications and audience targeting.
Partner with CRM and data teams to develop and optimize customer segments, personalization strategies, and audience targeting to improve campaign performance.
Support the preparation of briefs, coordinate campaign production, and ensure quality control of all email deployments (content, targeting, links, and rendering).
Act as the primary point of contact for email marketing projects, ensuring alignment among stakeholders, priorities, and timelines.
Develop, execute, and analyze A/B tests to optimize campaign performance, customer engagement, and conversion.
Analyze campaign, customer, and segmentation performance and provide data-driven recommendations to improve engagement, retention, and revenue.
Support the development and optimization of automated customer journeys, including welcome, retention, and reactivation.
Identify opportunities related to content, segmentation, personalization, and customer lifecycle marketing to improve campaign performance and customer experience.
Use artificial intelligence tools to help optimize content creation, segmentation, personalization, testing, and overall campaign performance.
YourProfile
Analyticalandresults-orientedmindset: Youinterpretperformance data and translateitintoactionablerecommendationstooptimizecampaigns.
Strategic perspective: Youunderstandbusiness challenges andcontributeto initiativesthatsupportgrowthandcustomerengagement.
Excellentprioritizationskills: Youeffectivelymanagemultipleprojectssimultaneouslyin a fast-pacedenvironmentwhilemeetingdeadlines.
Attention todetailandcommitmenttoquality: Youensureexcellence in communications andtheirexecutionthroughastrongfocus onaccuracyandquality.
Collaboration and communication: Youworkeffectivelywithavarietyof stakeholders andfostersmoothprojectcoordination.
Initiative andcontinuousimprovement: Youidentifyoptimizationopportunitiesand propose solutions toenhanceperformance and processefficiency.
Use of AI platforms: You leverage email marketing tools and AI solutions to create more effective, relevant, and engaging campaigns. You optimize A/B testing and use data-driven insights to continuously improve communication performance, while ensuring stronger personalization and greater impact across audiences.
Requirements
Bachelor’sdegreein Marketing, Business Administration, Management, or arelatedfield;
5yearsofexperiencein anemailmarketingrole;
Experiencein theretailand/or fashionindustry(an asset);
Experiencewithemailmarketing platforms (e.G., Salesforce Marketing Cloud, Klaviyo, Adobe Campaign, orequivalent);
Knowledge of Google Analytics orotherperformancemeasurementtools;
Knowledge of Power BI (an asset);
Bilingual,bothspokenandwritten(French and English);
The individual will needto communicate with external suppliers.
Mayrequireavailabilityoutsideregularbusinesshoursbasedon businessneeds.
Permanent, Full-Time
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