Social Media Strategy Lead at BDO Canada
BDO Canada
Drive BDO Canada's digital storytelling as Social Media Manager. Focus on strategic content that enhances audience engagement and brand awareness across social platforms. The Social Media Manager role is crucial for BDO Canada's People & Digital Solutions, tasked with leading the social media strategy. With at least five years of experience in social media marketing, your role involves crafting and executing strategies that elevate the PDS brand while working collaboratively within cross-functional teams. You will oversee content development and community management while optimizing performance based on data insights. Key Responsibilities:
- Lead the development of a robust social media strategy
- Manage content creation and publishing across channels
- Engage with audiences and monitor social sentiment
- Coordinate with various teams to align messages
- Analyze engagement metrics to optimize strategies
- Bachelor’s degree in Marketing, Communications, or similar
- Experience exceeding five years in social media roles
- Proven ability in developing B2C strategies
- Strong skills in storytelling and content creation
- Familiarity with performance analytics and reporting
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