Senior Frontend Engineer, Conversions

Responsibilities

• Build and maintain personalized landing pages and funnel steps with React, TypeScript, and Next.js.
• Work across frontend and infrastructure tasks involving Cloudflare Workers, cache rules, and Vercel Edge functions.
• Integrate dynamic CMS content and variations into conversion experiences.
• Implement and validate A/B tests with clean tracking and test integrity.
• Optimize Core Web Vitals, latency, caching, and personalization performance across mobile and desktop.
• Implement and monitor frontend performance and error tracing with tools such as Sentry and Honeycomb.
• Own features end to end from design through rollout, monitoring, and iteration.
• Collaborate with product, machine learning, and design teams to shape personalized experiences.
• Operate, instrument, monitor, and improve systems in production.

Requirements

• Hands-on daily experience with AI tooling such as Claude Code, Cursor, or Copilot beyond casual experimentation.
• Solid experience with React, TypeScript, and modern frontend development, including debugging frontend and infrastructure logic.
• Hands-on experience with Next.js and edge runtimes such as Vercel Edge or Cloudflare Workers.
• Understanding of caching strategies and their effects on personalization and performance.
• Experience with web performance and frontend monitoring, including Core Web Vitals, Sentry, Honeycomb, or similar tools.
• Experience writing and maintaining unit, integration, and end-to-end tests.
• Experience integrating with a CMS such as Contentful or Builder.io.
• Experience with A/B testing frameworks such as Statsig or Optimizely.
• Familiarity with analytics platforms such as GA4 or Snowplow.
• Strong product sense, data-informed decision-making, ownership, and bias toward shipping.

Benefits

• 75% discount on weekly HelloFresh and Chefs Plate meal kits and 50% off weekly Factor meal boxes.
• Health and dental benefits from day one, a Health Spending Account, Headspace access, and 25% GoodLife fitness discounts.
• Competitive RRSP matching program.
• Generous vacation and paid time off.
• Parental leave top-up program.
• Career development and continued-learning support through the L&D team.
• Team socials and company days plus diversity, equity, and inclusion initiatives.
• Flexible hybrid work with a minimum of 2 days in the office per week, with most teams in the office 2–3 days weekly.