Marketing And Communications Advisor

Goldblatt Partners is one of Canada's leading progressive law firms, practising union-side labour law, civil litigation including class actions, constitutional law, Aboriginal rights law and public interest litigation.
Role DescriptionGoldblatt Partners is seeking to fill the position of Marketing & Communications Advisor to lead the firm's marketing, communications, and brand management initiatives. As the firm's dedicated communications professional, this role works closely with the Managing Partner, practice groups, and lawyers to enhance the firm's reputation, strengthen its engagement and visibility, and support business development efforts.
This is a hands-on position requiring a proactive, highly organized professional who can manage multiple priorities while providing strategic advice and delivering high-quality marketing and communications initiatives across the firm. Prior experience in communications roles at law firms or labour unions is a strong asset.
Key ResponsibilitiesSocial Media & Digital Communications
Develop and execute the firm's social media strategy across LinkedIn, Instagram, BlueSky and other relevant platforms.
Create engaging content highlighting firm news, legal insights, awards, publications, events, and community involvement, in addition to social justice causes/issues in which the firm is involved.
Maintain an editorial calendar and coordinate content with lawyers and practice groups.
Monitor performance metrics and recommend opportunities to increase engagement and visibility.
Website Management
Manage the firm's website, ensuring content remains current, accurate, engaging, and aligned with the firm’s progressive values and client commitments.
Coordinate updates to lawyer biographies, practice pages, blogs and other publications, events, and news.
Work with external web developers and vendors on enhancements, maintenance, and new functionality.
Monitor website analytics and recommend improvements to user experience, content, and search engine optimization (SEO).
Awards, Recognition & Legal Directories
Identify, coordinate and draft submissions for firm, practice, client, and individual lawyer awards in collaboration with lawyers and leadership.
Track award opportunities and maintain an annual submissions calendar.
Promote awards and recognitions through internal and external communications.
Manage the firm's participation in legal directories and ranking publications, coordinate submission timelines, gather information from lawyers, draft compelling submissions, and manage reference processes.
Media Relations & Public Relations
Coordinate media inquiries and support lawyers in responding to media opportunities.
Draft media releases, announcements, and external communications;
and promote media appearances internally and externally.
Develop relationships with media, including labour and legal media.
Monitor media coverage involving the firm, unions, clients, and relevant developments in Canadian labour relations and other aspects of the firm’s practice.
Be attuned to issues advanced by and activities of progressive organizations (for example, the Broadbent Institute) whose values align with the firm.
Identify opportunities to enhance the firm's profile through earned media.
Internal Communications
Coordinate updates and maintain the firm’s intranet, Goldmine.
Develop internal communications that keep employees informed and engaged.
Support firm announcements, leadership communications, strategic initiatives, and change management activities.
Assist with presentations, speeches, and internal messaging as required.
Brand Management
Champion and protect the firm's brand and visual identity across all communications.
Ensure consistency of messaging, tone, and design across digital and print materials.
Maintain and update marketing collateral, templates, and firm biographies.
Identify opportunities to modernize and strengthen the firm's brand as a champion of social justice.
Arrange for translation of website, collateral and social media as appropriate.
Work with the Communications Committee and the firm’s consultants to develop and deploy a refreshed visual identity and brand language that reflects the firm’s culture, market position and social conscience.
Marketing & Business Development Support
Collaborate with lawyers to develop client-facing marketing materials and proposals as needed.
Maintain and update client list for marketing and business development purposes.
Assist with seminars, webinars, conferences, sponsorships, and client events.
Coordinate promotional materials, holiday cards, and event communications.
Support business development initiatives through targeted marketing activities.
Relationship Management
Build trusted relationships with lawyers, practice groups, and administrative leaders.
Provide practical marketing advice and coaching to lawyers on profile development.
Manage relationships with external vendors, designers, photographers, printers, and digital agencies.
Qualifications
Bachelor's degree in Marketing, Communications, Public Relations, or Journalism, or a related discipline strongly preferred.
Minimum three years of experience in marketing, communications, or public relations, preferably within a legal or union environment.
Exceptional writing, editing, and proofreading skills.
Experience managing organizational websites and social media platforms.
Familiarity with SEO, Google Analytics, and content management systems.
Strong project management and organizational skills with the ability to manage competing priorities independently.
Experience working with Adobe Creative Suite, Canva, Microsoft Office, and email marketing platforms is an asset.
Fluency in French language is considered a particularly strong asset
Core Competencies
Strategic thinking with a practical, hands‑on approach
Relationship building and influencing skills
Sound judgment and discretion
Exceptional attention to detail
Strong project management and organizational abilities
Initiative and self‑direction
Creativity and problem solving
Ability to manage multiple deadlines in a fast‑paced environment
Commitment to client service and continuous improvement
Success in the RoleThe successful candidate will have a demonstrated interest in the firm’s values (including its commitment to diversity, equity, inclusion and belonging) and have a strong desire to promote and support social justice issues. They will also enhance the firm's visibility, strengthen its brand, ensure consistent and engaging communications, elevate the firm's profile through directories, awards and media opportunities, and serve as a trusted adviser to lawyers and firm leadership on all marketing and communications matters.
Compensation
Salary Range: $75,000 - $95,000
We offer a comprehensive benefits package, including health and dental, an RRSP matching program, and fitness benefits.
This is a hybrid position in either our Toronto or Ottawa office
We are committed to a culture of diversity and inclusion and encourage members of all equity‑deserving groups to apply. We welcome applications from people with disabilities and will make accommodations available upon request for applicants who take part in any selection process.
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